Focus on mobile advertising like Electro Dépôt and Gifi
Posted: Tue Jan 07, 2025 8:17 am
Digital advertising is also very well suited to a local marketing strategy. Take the example of Electro Dépôt , a French discount store brand specialising in leisure, multimedia and household appliances. This brand decided to stop distributing leaflets , which was one of the key methods of local marketing a few years ago. Electro Dépôt decided instead to allocate its budget to advertising on social media and Google . This technique also allows for better targeting, as it allows you to only target Internet users who have already performed searches related to the products sold or in a specific geographical area.
For its part, Gifi , a brand that distributes low-cost products for the home and family, has digitalised its local marketing. It abandoned radio and television advertising to focus on mobile advertising . Advertising campaigns that allow the brand to adapt its message based on a specific area of influence, as geomarketing allows.
Send push notifications locally using a Wallet like Aligro and The Kooples
To increase the frequency of purchases of its customers and cayman islands number data generate traffic in stores, Aligro , a famous large retail chain in Switzerland for professionals and individuals, has opted for local marketing. And more specifically for the wallet and its various functionalities. Thanks to this new tool, customers were able to download their loyalty card to their wallet application , directly on their smartphone.
This digital loyalty card is linked to a location . It is thus updated according to what happens in the customer's reference store and what may interest them. But not only that, push notifications are also sent depending on the customer's region and their reference store . Aligro personalizes them according to the type of customer: professional or private and their customer group (supermarket, kiosk or restaurant). In this way, the Swiss supermarket cooperative has managed, thanks to this local marketing strategy, to increase the turnover generated by professional customers by 60% and that of private customers by 30% .
The Kooples brand also uses geolocalised notifications . Each customer receives news from the brand based on events organised in their reference store. The loyalty card is also automatically updated. Result: repeat purchases increased by 90% and retention rates by 98% .
If you want to know more about how mobile wallets can help you design a successful local marketing strategy , we recommend that you contact Captain Wallet , professionals with extensive knowledge of the world of wallets.
For its part, Gifi , a brand that distributes low-cost products for the home and family, has digitalised its local marketing. It abandoned radio and television advertising to focus on mobile advertising . Advertising campaigns that allow the brand to adapt its message based on a specific area of influence, as geomarketing allows.
Send push notifications locally using a Wallet like Aligro and The Kooples
To increase the frequency of purchases of its customers and cayman islands number data generate traffic in stores, Aligro , a famous large retail chain in Switzerland for professionals and individuals, has opted for local marketing. And more specifically for the wallet and its various functionalities. Thanks to this new tool, customers were able to download their loyalty card to their wallet application , directly on their smartphone.
This digital loyalty card is linked to a location . It is thus updated according to what happens in the customer's reference store and what may interest them. But not only that, push notifications are also sent depending on the customer's region and their reference store . Aligro personalizes them according to the type of customer: professional or private and their customer group (supermarket, kiosk or restaurant). In this way, the Swiss supermarket cooperative has managed, thanks to this local marketing strategy, to increase the turnover generated by professional customers by 60% and that of private customers by 30% .
The Kooples brand also uses geolocalised notifications . Each customer receives news from the brand based on events organised in their reference store. The loyalty card is also automatically updated. Result: repeat purchases increased by 90% and retention rates by 98% .
If you want to know more about how mobile wallets can help you design a successful local marketing strategy , we recommend that you contact Captain Wallet , professionals with extensive knowledge of the world of wallets.