Import a more complete CRM system
Posted: Tue Jan 07, 2025 7:24 am
CRM and O2O are inseparable. CRM (Customer Relationship Management) refers to customer relationship management, which is something brands almost have to do now. CRM is not only a customer-centered thinking, the market has also developed many CRM systems and data integration tools designed specifically for enterprises , which not only help brands understand consumers better, but also maintain good relationships with consumers, and Find the most efficient resource investment model.
Brand operation CRM can help understand customers' online and offline consumption preferences, increase customer stickiness, and make O2O traffic diversion smoother. It is recommended to read the following three articles on CRM-related concepts, formulas, and specific import cases and suggestions.
CRM Concepts: What is CRM (Customer Relationship Management)? Why do you need him?
The essential customer structure analysis formula netherlands whatsapp phone number for CRM: The ultimate guide to RFM analysis: 3 major indicators and 6 brand application examples to help you accurately focus your audience!
CRM implementation suggestions for the Taiwan market: Understand the definition and advantages of LINE CRM in 3 minutes to create in-depth membership operations
3. O2O may not be enough anymore! Let’s start OMO
In recent years, O2O is often considered by the industry to be insufficient and must be upgraded to OMO. Observing the changes in consumption habits in the past ten years, the general customer journey is not as linear and simple as online to offline. On the contrary, some consumers are more suitable to be guided from offline to online, and follow-up communication is conducted online (offline to online). ); some consumers will wander between online and physical channels, repeatedly considering, consulting, experiencing, and repurchasing.
Although O2O can guide online to offline, it cannot guide offline to online, nor can it bind and integrate member information without any breakpoints between channels. O2O is only a part of OMO. If you want to create a more perfect customer experience and the most efficient integration of channels, logistics, and resources, let’s take a look at how to start OMO now!
Brand operation CRM can help understand customers' online and offline consumption preferences, increase customer stickiness, and make O2O traffic diversion smoother. It is recommended to read the following three articles on CRM-related concepts, formulas, and specific import cases and suggestions.
CRM Concepts: What is CRM (Customer Relationship Management)? Why do you need him?
The essential customer structure analysis formula netherlands whatsapp phone number for CRM: The ultimate guide to RFM analysis: 3 major indicators and 6 brand application examples to help you accurately focus your audience!
CRM implementation suggestions for the Taiwan market: Understand the definition and advantages of LINE CRM in 3 minutes to create in-depth membership operations
3. O2O may not be enough anymore! Let’s start OMO
In recent years, O2O is often considered by the industry to be insufficient and must be upgraded to OMO. Observing the changes in consumption habits in the past ten years, the general customer journey is not as linear and simple as online to offline. On the contrary, some consumers are more suitable to be guided from offline to online, and follow-up communication is conducted online (offline to online). ); some consumers will wander between online and physical channels, repeatedly considering, consulting, experiencing, and repurchasing.
Although O2O can guide online to offline, it cannot guide offline to online, nor can it bind and integrate member information without any breakpoints between channels. O2O is only a part of OMO. If you want to create a more perfect customer experience and the most efficient integration of channels, logistics, and resources, let’s take a look at how to start OMO now!