Tous, among the 7 best campaigns of the year at the TikTok Ad Awards Grand Prix 2023
Posted: Tue Jan 07, 2025 7:19 am
By Daniela Carrasco
Marketing4eCommerce Editor
LThe TikTok Ad Awards Grand Prix, which reward the most creative, high-performing and high-impact European campaigns on the platform, held their second edition in Amsterdam on November 30. The big winner in Spain was the Tous brand's production , "Está pasan" . The best pieces from Italy, the United Kingdom, France, Poland, DACH (Germany, Austria and Switzerland) and the Nordic countries were also chosen.
The jury was made up of seven advertising industry experts in Europe: Lina Arnold, CEO at Joli Berlin, DACH; Riccardo Fregoso, chief creative officer at Dentsu Creative, Italy; Paul Kemp-Robertson, co-founder of Contagious, UK; Ludovic Chevallier, partner at Havas Paris, France; Monica Moro, founder & CEO at This is Libre, Spain; Rasmus Bjurström, for the Nordic countries; and Marcin Samek, chief innovation officer at McCann, Poland.
These were the 7 winners of the TikTok Ad Awards Grand Prix Europe
Spain- Tous (It's Happening)
The campaign introduced the brand's first nail jewelry collection, based on the nail art beauty trend.
With the influence of Gigi Vives as ambassador, the canada number data campaign generated more than 34 million views during the product selection process. Gigi Vives is a fashion influencer and stylist who lives in Barcelona, Spain, but has Danish roots. On social media, she has stood out for her passion for fashion and aesthetics, something that she manages to reflect in her personal style and her professional work.
The community actively participated in choosing the winning Tous set, presented by two nail art creators in TikTok Live sessions, quickly achieving a sold out and validating the success of product co-creation on TikTok.
Xavier Rebés , Executive Director of Innovation and Transformation at Tous, expressed his enthusiasm for the award and highlighted the incredible reception of the “Tous Claws” collection , created in collaboration with the TikTok nail art community.
Marketing4eCommerce Editor
LThe TikTok Ad Awards Grand Prix, which reward the most creative, high-performing and high-impact European campaigns on the platform, held their second edition in Amsterdam on November 30. The big winner in Spain was the Tous brand's production , "Está pasan" . The best pieces from Italy, the United Kingdom, France, Poland, DACH (Germany, Austria and Switzerland) and the Nordic countries were also chosen.
The jury was made up of seven advertising industry experts in Europe: Lina Arnold, CEO at Joli Berlin, DACH; Riccardo Fregoso, chief creative officer at Dentsu Creative, Italy; Paul Kemp-Robertson, co-founder of Contagious, UK; Ludovic Chevallier, partner at Havas Paris, France; Monica Moro, founder & CEO at This is Libre, Spain; Rasmus Bjurström, for the Nordic countries; and Marcin Samek, chief innovation officer at McCann, Poland.
These were the 7 winners of the TikTok Ad Awards Grand Prix Europe
Spain- Tous (It's Happening)
The campaign introduced the brand's first nail jewelry collection, based on the nail art beauty trend.
With the influence of Gigi Vives as ambassador, the canada number data campaign generated more than 34 million views during the product selection process. Gigi Vives is a fashion influencer and stylist who lives in Barcelona, Spain, but has Danish roots. On social media, she has stood out for her passion for fashion and aesthetics, something that she manages to reflect in her personal style and her professional work.
The community actively participated in choosing the winning Tous set, presented by two nail art creators in TikTok Live sessions, quickly achieving a sold out and validating the success of product co-creation on TikTok.
Xavier Rebés , Executive Director of Innovation and Transformation at Tous, expressed his enthusiasm for the award and highlighted the incredible reception of the “Tous Claws” collection , created in collaboration with the TikTok nail art community.