Unlike Google, where we have to go around making specific implementations per domain and sending parameters per URL, Adobe makes our life easier. It is thanks to this combination of cookies that we have seen before that Adobe can identify the same user between different domains, and consider it as the same individual when visiting different sites.
Sessions and visits
“Visits” (or “sessions” in Google terminology) represent the set of page views israel number data and interactions carried out by a user during the period in which they were active on our site. Visits on both platforms usually expire after 30 minutes of inactivity , although this limit can be customized.
23:59. If the user is still active on the site after 24:00, a new session is created. Adobe Analytics counts visits from the following day as part of the same individual visit.
Different campaigns : A new session is started in GA when the campaign source through which the user accessed the site changes. This does not happen in Adobe: if a new campaign value is observed in the tracking code , it is considered part of the same visit.
Manual session termination : A new session is started in GA if sessionControl is used to manually start or end a session. Visits cannot be manually ended in Adobe Analytics.
Atypical Visit Detection in Adobe Analytics : A new Visit is automatically triggered in Adobe if a user reaches 12 hours of continuous activity, 2500 hits, or 100 hits within 100 seconds. Detection criteria that are typically triggered by bot activity.
Attribution models
The goal of an attribution model is to assign a specific value to each interaction that the user had with the site, during a given period, until reaching the final conversion. Adobe offers multiple types of attribution models: first and last touch , linear , time decay , U-shaped , participation , etc.