Examples of brands with a strong visual identity
Posted: Tue Jan 07, 2025 5:48 am
Spotify
Different designs of the Spotify Wrapped covers
Netflix
To address the different cultures and visual codes present in each market they enter, they have opted for a letter logo that can be recognized by anyone. Its color palette is black and red with a typography that reflects the curvature of an old cinemascope, reinforcing the association between the brand and audiovisual quality.
They have also managed to turn their first letter, the “N”, into a recognized icon that serves to present the beginning of the platform’s content. According to Netflix itself, this letter “ represents connection and an endless flow of stories. Simple and iconic, it instantly generates brand recognition .”
Left: Image of the Netflix N symbol in red on a black background. Right: Image of the full ICG of the brand
Mail
Correos' image underwent a rebranding in 2019, which left its bahrain number data symbol, composed of the bagpipe and the crown, as the absolute protagonist, eliminating its own name from the logo. As for the colours, yellow and navy blue are presented as bright, cheerful and powerful tones. Its design and aesthetics seek to convey simplicity as well as digitalisation, alluding to the modernisation of an iconic company in Spain with a long history behind it.
Correos corporate image. Its symbol (the bagpipe with the crown) can be seen in dark blue on a yellow background
The font is exclusive to the brand and is called “Cartero,” in honor of its employees who deliver letters and packages every day.
Different designs of the Spotify Wrapped covers
Netflix
To address the different cultures and visual codes present in each market they enter, they have opted for a letter logo that can be recognized by anyone. Its color palette is black and red with a typography that reflects the curvature of an old cinemascope, reinforcing the association between the brand and audiovisual quality.
They have also managed to turn their first letter, the “N”, into a recognized icon that serves to present the beginning of the platform’s content. According to Netflix itself, this letter “ represents connection and an endless flow of stories. Simple and iconic, it instantly generates brand recognition .”
Left: Image of the Netflix N symbol in red on a black background. Right: Image of the full ICG of the brand
Correos' image underwent a rebranding in 2019, which left its bahrain number data symbol, composed of the bagpipe and the crown, as the absolute protagonist, eliminating its own name from the logo. As for the colours, yellow and navy blue are presented as bright, cheerful and powerful tones. Its design and aesthetics seek to convey simplicity as well as digitalisation, alluding to the modernisation of an iconic company in Spain with a long history behind it.
Correos corporate image. Its symbol (the bagpipe with the crown) can be seen in dark blue on a yellow background
The font is exclusive to the brand and is called “Cartero,” in honor of its employees who deliver letters and packages every day.