« Our core mission is simple: to help our artists and songwriters reach their full creative and commercial potential. To achieve these goals, our teams use their experience and passion to negotiate agreements with partners around the world – partners who take seriously their responsibilities to fairly compensate our artists and songwriters and treat the user experience with respect.
One such partner is TikTok, an increasingly influential platform with powerful technology and a huge user base around the world. As with many other platforms we partner with, TikTok’s success as one of the world’s largest social platforms has been built in large part on music created by our artists and songwriters. Their senior executives proudly state publicly that “music is at the heart of the TikTok experience ” and our analysis confirms that the majority of content on TikTok contains music – more than any other major social platform.
The terms of our relationship with TikTok are set by azerbaijan number data contract, which expires on January 31, 2024. In our discussions to renew the contract, we have been pressing them on three critical issues: adequate compensation for our artists and songwriters, protection of human artists from the harmful effects of artificial intelligence, and online safety for TikTok users.
We have been working to address these and other issues related to our other platform partners. For example, our artist-focused initiative is designed to update the streaming remuneration model and better reward artists for the value they bring to platforms. Since its inception, we are proud that this initiative has been so positively received and adopted by a variety of partners, including the world’s largest music platform. We have also moved aggressively to embrace the promises of artificial intelligence, while fighting to ensure that artists’ rights and interests are protected now and in the future. Additionally, we have engaged a number of our platform partners to try to create positive change for their users, and by extension our artists, by addressing online safety issues, and are recognized as an industry leader in their broader impact on music-related health and wellbeing.