Why should you choose ESIC for your training?
Posted: Tue Jan 07, 2025 5:27 am
2. Among the solutions on the market, which do you think is the most effective for dealing with the cookieless environment?
There are several alternatives, and new ones are sure to appear, to respond to an environment without third-party cookies, but when we talk about effectiveness, it is important to ask ourselves for whom (consumers, advertisers, web platforms, browsers, etc.). From there, we must focus on the problem we want to solve, such as privacy or relevant advertising, so that the advertising sector can reorient its services while users have an improved online experience .
That said, I believe that the solution will involve combining several strategies where contextual segmentation saudi arabia number data and FLoC will be included. On the one hand, contextual segmentation consists of intelligently matching advertisements and websites, through specific keywords and themes, so that when a user visits a website, ads related to those words are shown. In parallel, FLoC, or 'federated learning of cohorts', is a new technology based on artificial intelligence that allows advertising to be shown to large groups of people with similar interests, replacing individual identifiers.
I also think that it would be very effective to have a unique digital identifier that would allow users to access any online service, giving them greater control over the personal data they share, but the fact that many factors must be agreed upon in order to implement this system makes this a more distant alternative.
As director of a master's degree focused on Big Data and business analytics, what would you say to people who are thinking of entering this sector?
ESIC is a business school with more than 20 years of experience in digital training, so the first reason would be the institution itself. ESIC has been adapting and accompanying the digital transformation from the beginning, so training in technologies such as Big Data or Artificial Intelligence is part of the logical process of its evolution.
professionals working in private or public companies, which means that we can transmit our daily experience to the students, beyond theory, and that the content of the sessions is faithful to the business reality.
Finally, since ESIC is a business and marketing school, the Big Data and Artificial Intelligence programs are designed for business-focused professionals, with the aim of enabling them to develop their skills to extract value from data from a business perspective and, at the same time, to prepare their teams to understand and communicate with technology without the need for extensive technical knowledge in these areas.
What qualities should a data professional have? What other training would you recommend complementing this?
The main quality is to be curious, you need to be restless and constantly ask questions with the will to find new solutions. Wanting to know, discover and learn, being rigorous and somewhat methodical.
Regarding training, as I mentioned before, these disciplines never stop evolving. Learning about topics such as programming or statistics is always useful, but there are other disciplines, such as communication, that are also key to working with data and that have a great impact on business results, since visualizing and understanding them correctly will have an impact on guiding decision-making towards success.
What should companies do to work correctly with data?
Lo primero, evidentemente, es seguir la ley. En Europa tenemos un enfoque diferente y más estricto al de Estados Unidos o China, dado que priorizamos la privacidad del consumidor, lo que implica que figuras como el DPO (Delegado de Protección de Datos), el CISO (Chief Information Security Officer) o el CDO (Chief Digital Officer) sean esenciales.
There are several alternatives, and new ones are sure to appear, to respond to an environment without third-party cookies, but when we talk about effectiveness, it is important to ask ourselves for whom (consumers, advertisers, web platforms, browsers, etc.). From there, we must focus on the problem we want to solve, such as privacy or relevant advertising, so that the advertising sector can reorient its services while users have an improved online experience .
That said, I believe that the solution will involve combining several strategies where contextual segmentation saudi arabia number data and FLoC will be included. On the one hand, contextual segmentation consists of intelligently matching advertisements and websites, through specific keywords and themes, so that when a user visits a website, ads related to those words are shown. In parallel, FLoC, or 'federated learning of cohorts', is a new technology based on artificial intelligence that allows advertising to be shown to large groups of people with similar interests, replacing individual identifiers.
I also think that it would be very effective to have a unique digital identifier that would allow users to access any online service, giving them greater control over the personal data they share, but the fact that many factors must be agreed upon in order to implement this system makes this a more distant alternative.
As director of a master's degree focused on Big Data and business analytics, what would you say to people who are thinking of entering this sector?
ESIC is a business school with more than 20 years of experience in digital training, so the first reason would be the institution itself. ESIC has been adapting and accompanying the digital transformation from the beginning, so training in technologies such as Big Data or Artificial Intelligence is part of the logical process of its evolution.
professionals working in private or public companies, which means that we can transmit our daily experience to the students, beyond theory, and that the content of the sessions is faithful to the business reality.
Finally, since ESIC is a business and marketing school, the Big Data and Artificial Intelligence programs are designed for business-focused professionals, with the aim of enabling them to develop their skills to extract value from data from a business perspective and, at the same time, to prepare their teams to understand and communicate with technology without the need for extensive technical knowledge in these areas.
What qualities should a data professional have? What other training would you recommend complementing this?
The main quality is to be curious, you need to be restless and constantly ask questions with the will to find new solutions. Wanting to know, discover and learn, being rigorous and somewhat methodical.
Regarding training, as I mentioned before, these disciplines never stop evolving. Learning about topics such as programming or statistics is always useful, but there are other disciplines, such as communication, that are also key to working with data and that have a great impact on business results, since visualizing and understanding them correctly will have an impact on guiding decision-making towards success.
What should companies do to work correctly with data?
Lo primero, evidentemente, es seguir la ley. En Europa tenemos un enfoque diferente y más estricto al de Estados Unidos o China, dado que priorizamos la privacidad del consumidor, lo que implica que figuras como el DPO (Delegado de Protección de Datos), el CISO (Chief Information Security Officer) o el CDO (Chief Digital Officer) sean esenciales.