Examples of storydoing
Posted: Tue Jan 07, 2025 4:11 am
Doing this involves taking your brand narrative beyond just words and creating tangible and authentic experiences for your customers , here are some things to keep in mind for this:
Define the narrative: Start by having a clear and authentic narrative for your brand. It should reflect the company’s core values and connect emotionally with your audience.
Identify experiences: Identify tangible experiences and actions that can support your narrative. These actions should be consistent with the story you are telling and have a real impact on your customers’ lives.
Involve your team: Your team is a key part of any storydoing strategy. Make sure they understand the brand narrative and are committed to the actions that support it.
Create experiences: Design real, authentic experiences united states of america number data that reinforce your narrative. These can be events, corporate social responsibility programs, or any other initiative that demonstrates your brand’s values and commitments.
Encourage audience participation: Invite your customers to actively participate in the experiences you offer. This can be through events, social media, or interactive programs.
1. Coca Cola
The strategy behind Coca Cola and the Friendship Machine focuses on creating an engaging experience that highlights the importance of friendship.
It was a marketing campaign by Coca Cola that focused on creating an interactive and shared experience between consumers to highlight the value of friendship. The campaign involved the installation of a large vending machine that required the participation of two people to obtain the drinks.
Define the narrative: Start by having a clear and authentic narrative for your brand. It should reflect the company’s core values and connect emotionally with your audience.
Identify experiences: Identify tangible experiences and actions that can support your narrative. These actions should be consistent with the story you are telling and have a real impact on your customers’ lives.
Involve your team: Your team is a key part of any storydoing strategy. Make sure they understand the brand narrative and are committed to the actions that support it.
Create experiences: Design real, authentic experiences united states of america number data that reinforce your narrative. These can be events, corporate social responsibility programs, or any other initiative that demonstrates your brand’s values and commitments.
Encourage audience participation: Invite your customers to actively participate in the experiences you offer. This can be through events, social media, or interactive programs.
1. Coca Cola
The strategy behind Coca Cola and the Friendship Machine focuses on creating an engaging experience that highlights the importance of friendship.
It was a marketing campaign by Coca Cola that focused on creating an interactive and shared experience between consumers to highlight the value of friendship. The campaign involved the installation of a large vending machine that required the participation of two people to obtain the drinks.