What is Web Analytics: from a specific profession to a transversal skill

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Web Analytics: What It Is and Why It's Essential for Your Business
July 22, 2022
Digital Marketing
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New technologies, quantum computers, artificial intelligence: computer progress is increasingly surprising and fast. Naturally, digital marketing does not lag behind, and continues to evolve, driven by the new possibilities offered by modern web analytics . To keep up with the times, and take full advantage of all the tools, you need to have a good understanding of this complex discipline, as we will see in this introductory article.

Let's start by immediately answering a fundamental azerbaijan telegram question: what is web analytics ? This term refers to all those activities that aim to record and analyze the behavior of users on various digital platforms. Websites, e-commerce, smartphone applications, social media: web analytics, also called digital analytics , allows us to track the behavior of our potential customers online and satisfy all their needs.

In the past, web analytics was almost always a highly specialized profession . A company's data analyst was responsible for configuring all the analysis tools, such as Google Analytics, and creating meaningful reports from the data collected.