Sales Performance Optimization Specialist
Posted: Mon Jan 06, 2025 9:13 am
In the process of service and interaction, a set of pan-private domain system is gradually formed. The private domain is a long-term and loyal relationship between brands and users. At present, the private domain can be divided into three levels: relationship level, narrow private domain service level based on personal WeChat and WeChat groups, private domain interest level based on WeChat public accounts and corporate WeChat, and pan-private domain built around more social media content platforms. For example, Weilai has created a pan-private domain gameplay on Xiaohongshu through the matrix, that is, the "++" operation matrix, that is, the brand enterprise account; that is, the regional store matrix; that is, the representative account is subdivided into corporate employee accounts and amateur consultant accounts.
Of course, if it is further disassembled, it should romania whatsapp resource also include accounts, but today I will focus more on the discussion of brand self-operated accounts and share with you later about the section. It can be seen that NIO is actually quite complete in building its operating system and is at the forefront. This account matrix, like a snowball, gives NIO more opportunities to display and acquire customers on the Xiaohongshu platform. ② Private domain accounts are combined with public domain accounts to carry out consistent front-end and back-end personal settings. Enterprise micro or personal micro are suitable for strong brand endorsement and group management.
Personal micro is suitable for industries with strong trust relationships, such as store beauty industry. It is recommended to use personal micro for drainage and take over. Similarly, private domain personal settings can also follow the "++" operating principle. As shown in the figure, public accounts, mini programs, and video accounts can all be used as traffic pools for brand private domains to carry out cognitive pan-traffic; and brand enterprise micro accounts, such as experience hall welfare officers, member butlers, etc., are operated uniformly by the brand headquarters as brand private domain personal settings; and private domain accounts can be composed of store numbers, store managers, or employee numbers to form a private domain shopping guide system.
Of course, if it is further disassembled, it should romania whatsapp resource also include accounts, but today I will focus more on the discussion of brand self-operated accounts and share with you later about the section. It can be seen that NIO is actually quite complete in building its operating system and is at the forefront. This account matrix, like a snowball, gives NIO more opportunities to display and acquire customers on the Xiaohongshu platform. ② Private domain accounts are combined with public domain accounts to carry out consistent front-end and back-end personal settings. Enterprise micro or personal micro are suitable for strong brand endorsement and group management.
Personal micro is suitable for industries with strong trust relationships, such as store beauty industry. It is recommended to use personal micro for drainage and take over. Similarly, private domain personal settings can also follow the "++" operating principle. As shown in the figure, public accounts, mini programs, and video accounts can all be used as traffic pools for brand private domains to carry out cognitive pan-traffic; and brand enterprise micro accounts, such as experience hall welfare officers, member butlers, etc., are operated uniformly by the brand headquarters as brand private domain personal settings; and private domain accounts can be composed of store numbers, store managers, or employee numbers to form a private domain shopping guide system.