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How they treat advertising

Posted: Mon Jan 06, 2025 8:52 am
by Abdur14
European regulations on consumer protection are clear: advertising, sponsored content or paid collaborations must be duly marked in such a way that they allow the audience to identify that it is commercial content. However, reality is far from this scenario, since according to a report prepared by the Consumer Protection Cooperation Network (CPC), 70% of the Spanish influencers analysed do not comply with the regulations .

But what happens in the case of these boys and girls? Well, after analyzing the content of their channels, we can see that most of them use the tag #Advertising in the description of their videos or some phrase that indicates it as a sponsored video.

Of course, there are those who go to greater lengths to bolivia number data point out this fact. For example, both MikelTube and LeoTube, in addition to the hashtag, also include a narrated notice at the beginning of the video, and Las Ratitas and TeamNico make use of the “promotional content” and “this channel has received money or gifts to create this video” boxes on YouTube. These are some of the tools that the platform offers to effectively inform users.

Stumble Guys Trading Cards MikelTube
On the other hand, in some of these channels we also find content that is suspected of being advertising but is not marked as such . From mentions such as “this brand sent me this” to displaying the product in such a way that the brand is fully visible on the screen or including the name of the item and the URL to its website in the description, but without mentioning that it is some kind of promotional agreement.