But I am sure that these are the questions that we must start asking ourselves... and that shortly, I have no doubt, they will become extremely relevant. Let's sum up Ok, I'd say we've done quite a bit of speculation about the future of SEO. Speculations which, however, mind you, are based on developments already underway, trends already in progress which will only become more accentuated. I'll summarize it in 2 key points: Think with data and no longer with sites I think websites will soon become as obsolete as coin-operated phone booths.
What will remain important is the content, the sweden number data information and the ability to communicate it to Google via data. So start working immediately to implement the markup of your contents, and rethink them carefully from a search intent perspective. Remember that your ultimate goal is not to position the website, but to provide users with the information necessary to activate a sale. It therefore thinks from the perspective of information distribution and conversion. Build authority As AI copywriting tools become more efficient, we will find ourselves invaded by a flood of content.
All low/medium quality human copywriting will be mercilessly swept away. On the other hand, as we have seen, Google will rely more and more on the authoritativeness of the writer to determine the ranking of the content. This doesn't happen because Big G suddenly decided to reward creativity, but simply because he understood that in this way he can save money and more simply determine which content is the best in a gigantic series of almost identical results.