There are two ways to do SEO:
Posted: Mon Jan 06, 2025 8:31 am
SEO positioning is achieved naturally and organically, without having to resort to advertising campaigns. This is done through indexing by so-called “web spiders”, which are applications that work for search engines. Web spiders, through indexing, crawl the pages and store the keywords in a database.
What is interesting for someone who wants to optimize the SEO of their website is to work on its structure and content, and apply link building techniques , viral content, etc., where the number of mentions is multiplied and the importance of the website grows. The ideal is to be one of the first results in search engines for one or more specific keywords.
On-page SEO (internal)
This is all the positioning that is done within the website itself. To be well positioned there are several aspects that you must take into account, such as: moderate use of keywords, use of tags and meta tags, optimization of the snippet, use of headers in the text (header tags), use of multimedia data (photos, videos...), etc.
Off-page SEO (external)
This is all the positioning that is done outside the website, externally. This is done through link building , using incoming links from other websites that have a high authority or rating index, whether portugal phone data they come from blogs, forums, social networks, e-commerce, etc. You can also get natural links when other websites link to yours, although it is the most difficult to obtain. It is also interesting to encourage engagement, that is, interaction of users with our page or ourselves on others, through comments on websites and blogs or other spaces, such as social networks or forums.
Another way to position a website is through the use of SEM.
SEM (Search Engine Marketing) is used to position a website in the top results of search engines through advertisements. Using various types of advertisements, the aim is to appear in the top results of a search. These results will depend on the bid placed on the keywords used in the search. The SEM strategy could also include advertising actions in other formats, such as display ads or campaigns on social networks, but text ads are the main element for prioritizing appearances in search engines.
What is interesting for someone who wants to optimize the SEO of their website is to work on its structure and content, and apply link building techniques , viral content, etc., where the number of mentions is multiplied and the importance of the website grows. The ideal is to be one of the first results in search engines for one or more specific keywords.
On-page SEO (internal)
This is all the positioning that is done within the website itself. To be well positioned there are several aspects that you must take into account, such as: moderate use of keywords, use of tags and meta tags, optimization of the snippet, use of headers in the text (header tags), use of multimedia data (photos, videos...), etc.
Off-page SEO (external)
This is all the positioning that is done outside the website, externally. This is done through link building , using incoming links from other websites that have a high authority or rating index, whether portugal phone data they come from blogs, forums, social networks, e-commerce, etc. You can also get natural links when other websites link to yours, although it is the most difficult to obtain. It is also interesting to encourage engagement, that is, interaction of users with our page or ourselves on others, through comments on websites and blogs or other spaces, such as social networks or forums.
Another way to position a website is through the use of SEM.
SEM (Search Engine Marketing) is used to position a website in the top results of search engines through advertisements. Using various types of advertisements, the aim is to appear in the top results of a search. These results will depend on the bid placed on the keywords used in the search. The SEM strategy could also include advertising actions in other formats, such as display ads or campaigns on social networks, but text ads are the main element for prioritizing appearances in search engines.