Social Media Study 2024: Facebook collapses as TikTok gains increasing amount of time
Posted: Mon Jan 06, 2025 6:47 am
The study by IAB Spain and Elogia reveals that WhatsApp is the most used social network on a daily basis, but Spotify is where we spend the most time.
A woman and a man between 20 and 30 years old are sitting in their living room using their respective mobile phones, floating around them icons of likes, contacts and social media messages. The woman is white and blonde, wearing denim overalls, a purple T-shirt and white trainers; the man is black, with black curly hair and wearing a dark blue jumper, jeans and blue trainers. The image refers to the Study of Social Networks in Spain 2024 presented by IAB Spain.
May 22, 2024
By Maria Bastero
Content Manager at Marketing4eCommerce
CAs every year, IAB Spain has analysed and captured the reality of social media in Spain in its 2024 Social Media Study prepared by Elogia . This comprehensive x-ray reveals the reality of these platforms; their status, use, penetration and evolution, as well as their perception in the eyes of users.
And, as we will see, the social media universe is austria number data changing and not only adapts to trends, but also shapes them. Therefore, as is tradition, in addition to analyzing the key points of the report, we will make a comparison with the 2023 study , to obtain the most complete view possible.
The social networks included in the study are:
BeReal
Discord
Facebook
Instagram
Linkedin
Pinterest
Reddit
Snapchat
Spotify
Telegram
Threads
TikTok
Tinder
Twitch
WhatsApp
X (formerly Twitter)
YouTube
This year we once again have 17 social networks analysed, following the departure of Kiwi from the study and, in exchange, the incorporation of the very young Threads.
Penetration and profile of social media users in Spain
Facebook leads in spontaneous awareness, but loses the crown to WhatsApp in suggested awareness
WhatsApp is once again the most used network in the last month and Facebook continues its decline
WhatsApp, Spotify and YouTube: the most highly rated social networks
Facebook remains the social network with the highest number of users leaving, although the trend is slowing
WhatsApp is once again the most used social network on a daily basis
A woman and a man between 20 and 30 years old are sitting in their living room using their respective mobile phones, floating around them icons of likes, contacts and social media messages. The woman is white and blonde, wearing denim overalls, a purple T-shirt and white trainers; the man is black, with black curly hair and wearing a dark blue jumper, jeans and blue trainers. The image refers to the Study of Social Networks in Spain 2024 presented by IAB Spain.
May 22, 2024
By Maria Bastero
Content Manager at Marketing4eCommerce
CAs every year, IAB Spain has analysed and captured the reality of social media in Spain in its 2024 Social Media Study prepared by Elogia . This comprehensive x-ray reveals the reality of these platforms; their status, use, penetration and evolution, as well as their perception in the eyes of users.
And, as we will see, the social media universe is austria number data changing and not only adapts to trends, but also shapes them. Therefore, as is tradition, in addition to analyzing the key points of the report, we will make a comparison with the 2023 study , to obtain the most complete view possible.
The social networks included in the study are:
BeReal
Discord
Snapchat
Spotify
Telegram
Threads
TikTok
Tinder
Twitch
X (formerly Twitter)
YouTube
This year we once again have 17 social networks analysed, following the departure of Kiwi from the study and, in exchange, the incorporation of the very young Threads.
Penetration and profile of social media users in Spain
Facebook leads in spontaneous awareness, but loses the crown to WhatsApp in suggested awareness
WhatsApp is once again the most used network in the last month and Facebook continues its decline
WhatsApp, Spotify and YouTube: the most highly rated social networks
Facebook remains the social network with the highest number of users leaving, although the trend is slowing
WhatsApp is once again the most used social network on a daily basis