See this article for more information on how to run paid ads on WeChat. Weibo has a way for companies to pay for ads to be placed in the platform's popular column, as shown below. Below is a link to an ad page on Weibo But this method can be costly or difficult to implement. Companies may also want to use News Feed ads to boost Weibo posts that are not performing well (views or interactions) in order to reach a wider audience.
This method has limited targeting options, but no additional requirements, such as setting up an ad account or verification. This is an easy and quick way to get more exposure. You can also choose to use Fan Connect ads. Fan iceland whatsapp resource Connect ads are more complex than News Feed ads and include advanced bidding and targeting options. I think search engine marketers should be familiar with this model.
You can create an ad campaign and set the target audience based on location, demographics, interests, devices, and life stage. If you want to learn more about Weibo marketing and advertising, check out this article. Partner with gaming magazines and websites to promote your game in China I’ve already mentioned that you might want to use WeChat’s official account feature. There are currently several popular official accounts dedicated to the Chinese gaming industry that already have millions of followers.
Here are a few that can write or review your product. Game Research Society Since 2016, Game Research Society has become one of the most well-known platforms for understanding the Chinese gaming industry. In addition to WeChat, the company also publishes content on its website and platforms such as Baidu. Game Look GameLook was established in 2009 and is one of China’s leading gaming industry media, providing high-value industry information and research data to game developers, publishers, gaming industry investors, and industry chain stakeholders.