Weibo Weibo is often referred to as the "Twitter of China". Weibo users can click on the tabs at the top of the screen to see posts from a specific category (games being one of them). As with Twitter, companies can use trends and hashtags to gain momentum for their content, and on the right side of the screen, users can see the top ten trending topics on the site. How to Use Social Media to Promote Your PC Game Let's examine a few ways you can use them to promote your game. Given the success of Black Myth: Wukong both in China and overseas, we can use this game as a model for how to run an advertising campaign.
In-Game Preview Those unfamiliar with Chinese mythology may not fully understand the background of Black Myth: Wukong, but its developer Game Science began sharing gameplay content online long before the game was hong kong whatsapp resource released to showcase the game's graphics and artwork. This type of strategy also works well in China. Below is a video shared on Weibo (China’s X) in June. Hosting Contests Another way companies can engage fans online in the months leading up to a game’s release is by hosting contests. Below is a post on X for Black Myth: Wukong that invites users to explore the mythology behind the game and share the post.
Hosting Polls Some social media sites allow accounts to post polls. These can be useful if your game is already well-known outside of China and is waiting to be localized before release. If your company already has fans in China, polls can help you gain insight into your audience and build anticipation for your upcoming release. Hosting Paid Ads WeChat and Weibo allow companies to pay to advertise on their platforms. WeChat public accounts can pay to advertise in users’ Moments – WeChat’s Moments feature is very similar to Facebook Pages. See this article for more information on how to run paid ads on WeChat.