Is the mighty WeChat also the best choice to reach the Chinese American community? Is WeChat an ideal choice to reach Chinese Americans? The short answer is “no”. Although WeChat is available for download in the United States for Apple, Mac, iOS, and Windows versions, with ample targeting options, including geo-targeting, and with more than five million Chinese living in the United States, geo-targeting on WeChat is limited: WeChat only supports “residence” targeting in mainland China. Outside of China, WeChat location targeting only supports “travel visit”. Don’t give up on WeChat just yet, though! So how can brands market themselves to Chinese Americans? Advertising on other leading Chinese social media platforms like Xiaohongshu, Bilibili, and Zhihu also presents the problem of limited geo-targeting options. So what are the best options for international and local brands to reach Chinese Americans in countries outside of the U.S. and mainland China? WeChat Still Helps First, you can (and should) still be active on leading Chinese social media platforms like WeChat. Why? Organic content marketing (posting articles and useful/interesting content) will help you increase brand awareness, gain more followers, and increase sales. But since you can’t advertise to Chinese Americans through WeChat, what are some other options? More Ways to Reach Chinese Americans in the U.
S. and Beyond To effectively reach audiences that may not use Western online services like Facebook or Google, there are several alternatives. Adapt your international website to Chinese culture and preferences Targeted honduras whatsapp resource email marketing (in Mandarin) Work with influencers to promote your brand on their Chinese social media accounts Content creation and localization for overseas Chinese communities (landing pages, videos, etc.) SEO for Google so Chinese Americans can find you when searching in Mandarin Chinese PPC campaigns on Google Local Chinese community newspapers and magazines As you can see, the right strategy can allow global brands to reach Chinese users outside of mainland China, even without WeChat ads! Do you want to get started? Tell us about your project.
Leave a comment Your email address will not be published. Required fields are marked * Comment * Fill in this field Name * Fill in this field Email * Please enter a valid email address. Save my name, email, and website in this browser for the next time I comment. You need to agree to the terms to continue commenting Get started with a free consultation Contact us for a free initial consultation. Whether by email, chat or booking a video conference, we're here to help.