The brand strategy at this stage is focused
Posted: Mon Jan 06, 2025 5:32 am
Method: On-site + off-site, free + paid , stock + incremental Image and text promotion + brand self-broadcasting + top product promotion + mid-level KOL investment + e-commerce conversion on potential consumers who are interested in the category. At the same time, because the new brand has relatively low awareness, it is necessary to convert consumers within the category with the help of category awareness or bonus + unique differentiated selling points of the product.
The focus is on the A2-A3 group, increasing interest through product differentiation content, strengthening interaction to establish connections, and promoting orders and purchases. What is the 0 to 1 verification number database phase? That is: the product verification stage, the measurement standard is (conversion efficiency) sales. The biggest problem at this stage is the adaptation of product and demand; product and content; product and media, that is, the efficiency of investment and conversion. Usually, this stage starts with a single point or a single product.
with a single point as a pilot and a single product as penetration. During this stage, you should have brand thinking, but you should never build a brand immediately with great fanfare. You should still focus on this product and solve the problem of product sales, that is, effectively extract the unique and differentiated selling points of the product. 90% of the products that don't sell well are not the product's problems, but the problems of product selling point selection and adaptability to consumer demand. Before the product is launched on the market, the product can have various functions and various features, but these are all illusions. If you don't put the product on the real market, you will never know which ideas will bring you real results.
The focus is on the A2-A3 group, increasing interest through product differentiation content, strengthening interaction to establish connections, and promoting orders and purchases. What is the 0 to 1 verification number database phase? That is: the product verification stage, the measurement standard is (conversion efficiency) sales. The biggest problem at this stage is the adaptation of product and demand; product and content; product and media, that is, the efficiency of investment and conversion. Usually, this stage starts with a single point or a single product.
with a single point as a pilot and a single product as penetration. During this stage, you should have brand thinking, but you should never build a brand immediately with great fanfare. You should still focus on this product and solve the problem of product sales, that is, effectively extract the unique and differentiated selling points of the product. 90% of the products that don't sell well are not the product's problems, but the problems of product selling point selection and adaptability to consumer demand. Before the product is launched on the market, the product can have various functions and various features, but these are all illusions. If you don't put the product on the real market, you will never know which ideas will bring you real results.