GEO (Generative Engine Optimization)
Posted: Mon Jan 06, 2025 4:50 am
A recent study analyses the keys to GEO, generative search engine SEO, which allows content visibility to increase by 40%.
ecommerce marketing dictionary
By Rafael Sotelo
Content manager at Marketing4eCommerce
ANDGEO (Generative Engine Optimization) is a novel technique designed to optimize web content in order to improve its visibility in the responses generated by generative search engines. These search engines, unlike traditional ones, not only index web pages, but also use advanced language models to generate complex and personalized responses to user queries. Now, a recent study developed by researchers at Princeton University has analyzed the keys to GEO and its differences with “traditional” SEO.
GEO: optimization for generative AI
What is GEO: The New Era of SEO for Generative AIGenerative search engines, such as Google’s AI Overviews , Perplexity, Bing , or in the future, Search GPT , combine the retrieval of information from turkey number data multiple sources with the generation of coherent and detailed answers. By providing direct and complete answers, these engines can reduce organic traffic to websites, which is a challenge for content creators but also an opportunity to get in front of the users who use them and gain a new source of traffic.
GPT Search View
Main GEO methods
The paper describes several techniques for optimizing web content for generative search engines, highlighting their effectiveness through specific performance metrics. These include:
Incorporating citations and references: Adding relevant citations from reliable sources can significantly improve the visibility of the content, increasing the credibility and informative value of the generated response.
Adding statistics : Including quantitative statistics instead of qualitative discussions can increase the visibility of the content in the generated results.
Optimizing fluency : Improving the fluency and readability of text has also shown a positive impact on visibility.
Authority : Demonstrate authority on the topic discussed. This is a characteristic that we also know from the traditional SEO field, where authority is one of the pillars of Google's EEA .
To demonstrate the effectiveness of GEO methods, experiments were conducted with different strategies, yielding remarkable results. For example, adding relevant citations and statistics increased content visibility by up to 40% for different types of queries. Combining methods, such as fluency optimization and adding statistics, showed significant improvements in overall content visibility.
ecommerce marketing dictionary
By Rafael Sotelo
Content manager at Marketing4eCommerce
ANDGEO (Generative Engine Optimization) is a novel technique designed to optimize web content in order to improve its visibility in the responses generated by generative search engines. These search engines, unlike traditional ones, not only index web pages, but also use advanced language models to generate complex and personalized responses to user queries. Now, a recent study developed by researchers at Princeton University has analyzed the keys to GEO and its differences with “traditional” SEO.
GEO: optimization for generative AI
What is GEO: The New Era of SEO for Generative AIGenerative search engines, such as Google’s AI Overviews , Perplexity, Bing , or in the future, Search GPT , combine the retrieval of information from turkey number data multiple sources with the generation of coherent and detailed answers. By providing direct and complete answers, these engines can reduce organic traffic to websites, which is a challenge for content creators but also an opportunity to get in front of the users who use them and gain a new source of traffic.
GPT Search View
Main GEO methods
The paper describes several techniques for optimizing web content for generative search engines, highlighting their effectiveness through specific performance metrics. These include:
Incorporating citations and references: Adding relevant citations from reliable sources can significantly improve the visibility of the content, increasing the credibility and informative value of the generated response.
Adding statistics : Including quantitative statistics instead of qualitative discussions can increase the visibility of the content in the generated results.
Optimizing fluency : Improving the fluency and readability of text has also shown a positive impact on visibility.
Authority : Demonstrate authority on the topic discussed. This is a characteristic that we also know from the traditional SEO field, where authority is one of the pillars of Google's EEA .
To demonstrate the effectiveness of GEO methods, experiments were conducted with different strategies, yielding remarkable results. For example, adding relevant citations and statistics increased content visibility by up to 40% for different types of queries. Combining methods, such as fluency optimization and adding statistics, showed significant improvements in overall content visibility.