From information collection to final product disposal
Posted: Mon Jan 06, 2025 4:16 am
One person is responsible for all the tasks, but sometimes these roles are completed by different characters, who may even intervene in the purchase process and play a key role in the purchase. (The purchase behavior is viewed as a task that consumers need to solve, and each character is involved in the achievement of the task.) For example, this year I will not accept any gifts during the Spring Festival. If I do accept any gifts, I will only accept the advertisement of Melatonin. This advertisement is not for users (the elderly), but for buyers (the young).
There are also similar advertisements: when a noble person comes, give him a small can of tea; when you see a patient, give him Chuyuan. To this end, we need to develop a target population portrait from the korea whatsapp number data six consumer roles, and we cannot just consider a single consumer role such as a buyer. The core of breaking the circle is to cover and penetrate the consumer roles in multiple dimensions, which is the only way to achieve the effect of sweeping the screen. Another example: In Mixue Bingcheng’s “You love me, I love you”, most of the communication behaviors are not from the roles of buyers and users, but information collectors and evaluators playing the role of “ hypertext ” links.
If the advertisement is only shown to a single buyer, it is at most a traffic advertisement and cannot bring any brand effect. Another example: Rolls-Royce sells only a few hundred cars a year. If it is only from the perspective of buyers, it would be enough to put in information flow advertising. But the reality is that Rolls-Royce needs to be seen by more non-target users. Only in this way can Rolls-Royce have its social positioning and driving a Rolls-Royce can have a higher cognitive value (social value other than the car).
There are also similar advertisements: when a noble person comes, give him a small can of tea; when you see a patient, give him Chuyuan. To this end, we need to develop a target population portrait from the korea whatsapp number data six consumer roles, and we cannot just consider a single consumer role such as a buyer. The core of breaking the circle is to cover and penetrate the consumer roles in multiple dimensions, which is the only way to achieve the effect of sweeping the screen. Another example: In Mixue Bingcheng’s “You love me, I love you”, most of the communication behaviors are not from the roles of buyers and users, but information collectors and evaluators playing the role of “ hypertext ” links.
If the advertisement is only shown to a single buyer, it is at most a traffic advertisement and cannot bring any brand effect. Another example: Rolls-Royce sells only a few hundred cars a year. If it is only from the perspective of buyers, it would be enough to put in information flow advertising. But the reality is that Rolls-Royce needs to be seen by more non-target users. Only in this way can Rolls-Royce have its social positioning and driving a Rolls-Royce can have a higher cognitive value (social value other than the car).