LinkedIn Ads: 6 steps to create your first campaign
Posted: Sun Jan 05, 2025 9:06 am
With over 800 million users worldwide, LinkedIn has made its mark among the most iconic social media in recent years. It is now the number 1 professional social network , with an international dimension (it is present in over 200 countries).
Created in 2003, LinkedIn aims to allow users to create a professional network , and for companies, to communicate on a large scale . The latter allows all professionals to communicate with each other , it offers many possibilities: sharing content and articles on various subjects to exchange, recruit or look for a job , but also to advertise . Indeed, the LinkedIn Ads advertising agency is an excellent lever for companies and entrepreneurs who wish to gain visibility and therefore communicate (very often in BtoB).
Let’s see together how to get started in LinkedIn advertising and what steps to follow to achieve this!
Create and configure your account on Campaign Manager
In order to start advertising, you need to have a LinkedIn profile, as well as a company page . After that, you will need to create an account on Campaign Manager . Like the Business Manager for Facebook and Instagram australia phone number list this is where everything happens and where you will manage your campaigns on a daily basis.
How do I get there? Simply go to the top right of your LinkedIn interface and click on “ Advertise ”. After entering your account information, you will be asked to add a payment method.
In order to make the link between your website and your webmarketing actions on LinkedIn , we strongly advise you to install the Insight Tag . The latter, in the same way as the Facebook Pixel, will allow you to track your conversions , do retargeting (i.e. retarget visitors to your site or people who have already interacted with your company ) and optimize your campaigns .
In order to create and configure the latter, the section of which is accessible from the “Account Resources” tab, you have different options: add it manually to your website code, send the instructions to a developer or use a tag manager such as Google Tag Manager . It's up to you to decide according to the knowledge and resources you have at your disposal.
Once these steps have been validated, we can say that your account is ready to start advertising in the best conditions!
Structure your campaign: creation of campaign groups, campaigns, advertisements
Here, it is about understanding the hierarchy established between the elements within the Campaign Manager. Here is how it is structured:
Campaign Manager : Allows you to manage your different advertising accounts, because yes, you can have several!
Advertising Accounts : This is where you will manage information related to your account such as your company information, billing, resources like the insight tag or your retargeting audiences, but also campaign groups.
Campaign groups : A campaign group contains one or more campaigns. It’s a good idea to group your campaigns based on what’s important to you, such as by project, location, or budget.
Created in 2003, LinkedIn aims to allow users to create a professional network , and for companies, to communicate on a large scale . The latter allows all professionals to communicate with each other , it offers many possibilities: sharing content and articles on various subjects to exchange, recruit or look for a job , but also to advertise . Indeed, the LinkedIn Ads advertising agency is an excellent lever for companies and entrepreneurs who wish to gain visibility and therefore communicate (very often in BtoB).
Let’s see together how to get started in LinkedIn advertising and what steps to follow to achieve this!
Create and configure your account on Campaign Manager
In order to start advertising, you need to have a LinkedIn profile, as well as a company page . After that, you will need to create an account on Campaign Manager . Like the Business Manager for Facebook and Instagram australia phone number list this is where everything happens and where you will manage your campaigns on a daily basis.
How do I get there? Simply go to the top right of your LinkedIn interface and click on “ Advertise ”. After entering your account information, you will be asked to add a payment method.
In order to make the link between your website and your webmarketing actions on LinkedIn , we strongly advise you to install the Insight Tag . The latter, in the same way as the Facebook Pixel, will allow you to track your conversions , do retargeting (i.e. retarget visitors to your site or people who have already interacted with your company ) and optimize your campaigns .
In order to create and configure the latter, the section of which is accessible from the “Account Resources” tab, you have different options: add it manually to your website code, send the instructions to a developer or use a tag manager such as Google Tag Manager . It's up to you to decide according to the knowledge and resources you have at your disposal.
Once these steps have been validated, we can say that your account is ready to start advertising in the best conditions!
Structure your campaign: creation of campaign groups, campaigns, advertisements
Here, it is about understanding the hierarchy established between the elements within the Campaign Manager. Here is how it is structured:
Campaign Manager : Allows you to manage your different advertising accounts, because yes, you can have several!
Advertising Accounts : This is where you will manage information related to your account such as your company information, billing, resources like the insight tag or your retargeting audiences, but also campaign groups.
Campaign groups : A campaign group contains one or more campaigns. It’s a good idea to group your campaigns based on what’s important to you, such as by project, location, or budget.