Since 2019, additional recommendation adjustments aim
Posted: Sun Jan 05, 2025 9:05 am
That was when they decided user satisfaction was the most critical metric. Changes since then reflect that, but they are still worth listing: The major 2015 update developed criteria that recommend videos based on individual behavior. This change reduced the emphasis on end-of-video surveys. In 2016, YouTube announced more information. This time, a white paper explained that deep neural networks controlled recommendations. 2018 saw another announcement in which YouTube explained that 70 percent of all watch time came from algorithm recommendations. In 2019, YouTube described measures to improve brand safety. Most notably, they increased aggression with demonetization for content deemed unsafe or improperly categorized for younger viewers.
to keep YouTube within American, European, and saudi arabia phone numbers other regulatory requirements regarding harmful or misleading content. The company also announced best practices to stay within YouTube requirements and guidelines. These updates do not constitute every minute change made to the algorithm over the years, but they highlight how YouTube has shifted priorities. Despite these shifts, YouTube still prioritizes content value and watch time above all else. How Do YouTube Algorithm Changes Impact Creators and Brands? Let’s return to what you can take away as a content creator or video marketer.
First, video is still king. Video outreach has the highest ROI of any media format. That has been true for several years and will likely remain valid for the foreseeable future. More specifically, YouTube has the largest user base of any video streaming platform, with more than 2.6 billion active users. Compare that to TikTok’s 1.5 billion users or Netflix’s 270 million users, and it paints a clear picture. YouTube also has the most users in the U.S. at 239 million. Not stopping there, YouTube has the most watch time and highest engagement to boot.
to keep YouTube within American, European, and saudi arabia phone numbers other regulatory requirements regarding harmful or misleading content. The company also announced best practices to stay within YouTube requirements and guidelines. These updates do not constitute every minute change made to the algorithm over the years, but they highlight how YouTube has shifted priorities. Despite these shifts, YouTube still prioritizes content value and watch time above all else. How Do YouTube Algorithm Changes Impact Creators and Brands? Let’s return to what you can take away as a content creator or video marketer.
First, video is still king. Video outreach has the highest ROI of any media format. That has been true for several years and will likely remain valid for the foreseeable future. More specifically, YouTube has the largest user base of any video streaming platform, with more than 2.6 billion active users. Compare that to TikTok’s 1.5 billion users or Netflix’s 270 million users, and it paints a clear picture. YouTube also has the most users in the U.S. at 239 million. Not stopping there, YouTube has the most watch time and highest engagement to boot.