Google's migration to Google Analytics 4 and its features
Posted: Sun Jan 05, 2025 8:57 am
The statistical analysis of your website is an essential action to evaluate the performance and effectiveness of your digital strategy. Indeed, the measurement of data allows you to continue or adjust the actions implemented in order to develop your turnover.
KPIs (Key Performance Indicators) were previously analyzed using Google Universal Analytics. But Google has announced that as of July 1, 2023, it will stop collecting data via Google Analytics and that it will be necessary to migrate to its beta version, Google Analytics 4 (GA4).
Linov explains why Google had to migrate to GA4 and reveals its main features.
Why is Google Analytics going to disappear?
Created in 2012, Google Universal Analytics revolutionized the web by offering a free and easy-to-use tool to track the performance of a website. This tool, developed by Google, is an improved version of its predecessor, Google usa phone number list Analytics 2 (or Google Analytics Classic). It is an essential tool for marketers and website owners.
Google’s decision to discontinue Google Universal Analytics is driven by several factors. First, the changing digital landscape with the rise of mobile devices, apps, and new technologies has created new challenges in data collection and analysis.
Google Analytics 4 was designed to better address these challenges by providing an event-centric approach and better analysis of mobile applications.
Then, the growing concern about user privacy has led to stricter regulation of data collection and use, notably with the introduction of the General Data Protection Regulation (GDPR) in Europe by the CNIL. Google Analytics 4 is designed to be more privacy-friendly by using unique identifiers rather than cookies, which reduces the issues related to user tracking.
Finally, Google aims to provide a smoother and more integrated user experience across its different platforms and services. By integrating Google Analytics 4 with other Google products such as Google Ads, Google Search Console and Google Tag Manager, users will benefit from a better understanding of their data and more effective decision-making.
The main features of Google Analytics 4.
In addition to offering more features than Google Universal Analytics, GA4 is built differently to align with current and future analytics and privacy reporting needs.
Here are the main features:
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Improved user tracking: Google Analytics 4 uses unique identifiers to track users, enabling a better understanding of their journey across channels.
R
Event Analytics: GA4 focuses on event tracking, which means it can measure specific actions performed by users, such as button clicks, file downloads, etc.
R
Mobile App Analytics: GA4 is particularly suited for mobile apps, offering detailed metrics on user engagement, conversions, and app performance.
R
Data Modeling: This feature uses artificial intelligence to fill in data gaps and provide more accurate insights into user behavior.
R
Integration with Google Ads: GA4 offers tighter integration with Google Ads, making it easier to track and optimize ad campaign performance.
Why migrate to Google Analytics 4?
Migrating to GA4 has many benefits for marketers and website owners.
First, it allows you to track users more comprehensively and accurately, taking into account interactions across multiple channels and devices. With GA4, you can get a more holistic view of your users’ journey, from first interaction to conversion, regardless of the device or channel used.
Additionally, GA4 offers better mobile app analytics, which is crucial in the age of increasing mobility. You will be able to get detailed metrics on user engagement, conversions, and the performance of your mobile app, which will help you make more informed decisions to improve user experience and maximize results.
Additionally, GA4’s data modeling and artificial intelligence provide more actionable insights to improve performance and decision-making. With advanced techniques such as probabilistic modeling, GA4 can fill in the gaps in the data collected, allowing you to gain more accurate insights (user opinion/perception) into user behavior and make more informed decisions about marketing and optimizing your website.
Finally, migrating to GA4 gives you deeper integration with other Google products, such as Google Ads, Google Search Console, and Google Tag Manager. This means you can centralize your data and get a more complete view of how your website and ad campaigns are performing. You’ll be able to better understand the impact of your marketing efforts and adjust your strategies accordingly.
"
In conclusion, migrating to Google Analytics 4 is an important step to stay up to date with the latest advances in web analytics and to take advantage of the advanced features offered by this new version. This will allow you to obtain more precise insights, improve the user experience and optimize your marketing campaigns to achieve better results.
KPIs (Key Performance Indicators) were previously analyzed using Google Universal Analytics. But Google has announced that as of July 1, 2023, it will stop collecting data via Google Analytics and that it will be necessary to migrate to its beta version, Google Analytics 4 (GA4).
Linov explains why Google had to migrate to GA4 and reveals its main features.
Why is Google Analytics going to disappear?
Created in 2012, Google Universal Analytics revolutionized the web by offering a free and easy-to-use tool to track the performance of a website. This tool, developed by Google, is an improved version of its predecessor, Google usa phone number list Analytics 2 (or Google Analytics Classic). It is an essential tool for marketers and website owners.
Google’s decision to discontinue Google Universal Analytics is driven by several factors. First, the changing digital landscape with the rise of mobile devices, apps, and new technologies has created new challenges in data collection and analysis.
Google Analytics 4 was designed to better address these challenges by providing an event-centric approach and better analysis of mobile applications.
Then, the growing concern about user privacy has led to stricter regulation of data collection and use, notably with the introduction of the General Data Protection Regulation (GDPR) in Europe by the CNIL. Google Analytics 4 is designed to be more privacy-friendly by using unique identifiers rather than cookies, which reduces the issues related to user tracking.
Finally, Google aims to provide a smoother and more integrated user experience across its different platforms and services. By integrating Google Analytics 4 with other Google products such as Google Ads, Google Search Console and Google Tag Manager, users will benefit from a better understanding of their data and more effective decision-making.
The main features of Google Analytics 4.
In addition to offering more features than Google Universal Analytics, GA4 is built differently to align with current and future analytics and privacy reporting needs.
Here are the main features:
R
Improved user tracking: Google Analytics 4 uses unique identifiers to track users, enabling a better understanding of their journey across channels.
R
Event Analytics: GA4 focuses on event tracking, which means it can measure specific actions performed by users, such as button clicks, file downloads, etc.
R
Mobile App Analytics: GA4 is particularly suited for mobile apps, offering detailed metrics on user engagement, conversions, and app performance.
R
Data Modeling: This feature uses artificial intelligence to fill in data gaps and provide more accurate insights into user behavior.
R
Integration with Google Ads: GA4 offers tighter integration with Google Ads, making it easier to track and optimize ad campaign performance.
Why migrate to Google Analytics 4?
Migrating to GA4 has many benefits for marketers and website owners.
First, it allows you to track users more comprehensively and accurately, taking into account interactions across multiple channels and devices. With GA4, you can get a more holistic view of your users’ journey, from first interaction to conversion, regardless of the device or channel used.
Additionally, GA4 offers better mobile app analytics, which is crucial in the age of increasing mobility. You will be able to get detailed metrics on user engagement, conversions, and the performance of your mobile app, which will help you make more informed decisions to improve user experience and maximize results.
Additionally, GA4’s data modeling and artificial intelligence provide more actionable insights to improve performance and decision-making. With advanced techniques such as probabilistic modeling, GA4 can fill in the gaps in the data collected, allowing you to gain more accurate insights (user opinion/perception) into user behavior and make more informed decisions about marketing and optimizing your website.
Finally, migrating to GA4 gives you deeper integration with other Google products, such as Google Ads, Google Search Console, and Google Tag Manager. This means you can centralize your data and get a more complete view of how your website and ad campaigns are performing. You’ll be able to better understand the impact of your marketing efforts and adjust your strategies accordingly.
"
In conclusion, migrating to Google Analytics 4 is an important step to stay up to date with the latest advances in web analytics and to take advantage of the advanced features offered by this new version. This will allow you to obtain more precise insights, improve the user experience and optimize your marketing campaigns to achieve better results.