There are podcasts of a scientific,
Posted: Sun Jan 05, 2025 5:34 am
To better endure this period, but not only, I rediscovered one of my passions, an interesting tool, as well as a powerful tool for entertainment, training and marketing. I am obviously talking about podcasts and in this article I would like to explain why you should listen to them and why you should use them in your content marketing strategy . What is this phenomenon? What is a podcast? Basically, it is like a radio program, with a duration and theme that is absolutely variable and free.
There are podcasts of a scientific, literary, musical, sports, informative, australia phone number list political nature... of any topic and nature. Unlike radio programs, they are broadcast via the web , through specific platforms such as Spreaker, iTunes, Soundcloud or Spotify , but also simply on your own website, where you can upload the episodes and allow users to listen to them via web player. Your podcasts can also be shared on Instagram, on IG TV, or, as one of the most successful Italian marketers has intelligently done, on Whatsapp, the most used instant messaging social network in the country.
The beauty of them is that they allow total creative freedom to their authors . Not only that: they also allow total freedom of listening to the users , which is more difficult when following a radio program. In recent years, attention to this phenomenon has grown enormously and even the Nielsen data demonstrate this, even speaking of a +16% in 2018 . Did you know that 2020 will be the year of podcasts? An overview of this phenomenon in Italy The Nielsen research , developed on the occasion of the United States of Podcast event in Milan (November 2019), highlighted the increase in podcast consumption in the last year.
There are podcasts of a scientific, literary, musical, sports, informative, australia phone number list political nature... of any topic and nature. Unlike radio programs, they are broadcast via the web , through specific platforms such as Spreaker, iTunes, Soundcloud or Spotify , but also simply on your own website, where you can upload the episodes and allow users to listen to them via web player. Your podcasts can also be shared on Instagram, on IG TV, or, as one of the most successful Italian marketers has intelligently done, on Whatsapp, the most used instant messaging social network in the country.
The beauty of them is that they allow total creative freedom to their authors . Not only that: they also allow total freedom of listening to the users , which is more difficult when following a radio program. In recent years, attention to this phenomenon has grown enormously and even the Nielsen data demonstrate this, even speaking of a +16% in 2018 . Did you know that 2020 will be the year of podcasts? An overview of this phenomenon in Italy The Nielsen research , developed on the occasion of the United States of Podcast event in Milan (November 2019), highlighted the increase in podcast consumption in the last year.