The advantage of social media marketing is that you

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For example, ranking for the query “What is CRM software for” means attracting leads interested in learning more about this technology. A single article like this, well written and structured, optimized for search engines, can continue to generate leads even for years.

We are still in a high phase of the funnel where the contents are informative but even in this phase we can foresee an action, whether it is the download of a free resource : a guide, a white paper or a case study.

By letting them download this freebie through an appropriate call to action , we gain the person's email to take them to the next step of the marketing funnel.

Social Media Posts
Social media content is the medium through which to generate cash app lead brand awareness (particularly in the B2C sector) and create a fruitful community .

Social media marketing is becoming increasingly popular among B2B brands as well. Thought leaders are becoming go-to sources for professional advice and industry news.

LinkedIn's turnover is proof of this: in recent years, the platform has grown by 26.2% since 2022.

can develop live relationships with people much faster, as it is a very personal form of content marketing.

On the other hand, the disadvantage is that social media content is not evergreen, and therefore requires a very high volume of publication with an eye always wide open on quality.