Example of a Digital PR campaign for a SME
Posted: Sat Jan 04, 2025 3:58 am
Article for a local newspaper
Press release
Guest Post for a publication on another industry site
Article on LinkedIn
Newsletter
Social Media Posts
Infographic
Short video
Tracking the Results of a Digital PR Campaign
It is challenging, true, and requires expertise, but it is overseas chinese in uk data necessary because without good tracking you will never know if your Digital PR strategy is working.
Among the key metrics to measure performance, consider these:
Clicks: Track activity through links to landing pages in articles or posts;
Inbound Links: Monitor the number and quality of backlinks to your content;
Social Shares: Quantify the shares of your campaigns or articles on social media and identify who is sharing them;
Share of Voice (SOV): the percentage of mentions of your brand compared to competitors;
Message Pull-Through: How much the brand’s key messages are captured in the generated content;
Referral Traffic: traffic to the website coming from external sources (e.g. articles in online newspapers);
Leads or Conversions: Attribute leads or conversions to campaigns using tools like Google Analytics 4 or by tracking spikes in correspondence with Digital PR activities;
ROI: evaluate the return on investment, calculating the value generated compared to the costs of the campaign in terms of visibility, web traffic and turnover.
To illustrate in a concrete way how an SME can implement a Digital PR strategy, let's consider the case of a small artisanal pastry shop that wants to increase its online visibility and attract new customers.
Press release
Guest Post for a publication on another industry site
Article on LinkedIn
Newsletter
Social Media Posts
Infographic
Short video
Tracking the Results of a Digital PR Campaign
It is challenging, true, and requires expertise, but it is overseas chinese in uk data necessary because without good tracking you will never know if your Digital PR strategy is working.
Among the key metrics to measure performance, consider these:
Clicks: Track activity through links to landing pages in articles or posts;
Inbound Links: Monitor the number and quality of backlinks to your content;
Social Shares: Quantify the shares of your campaigns or articles on social media and identify who is sharing them;
Share of Voice (SOV): the percentage of mentions of your brand compared to competitors;
Message Pull-Through: How much the brand’s key messages are captured in the generated content;
Referral Traffic: traffic to the website coming from external sources (e.g. articles in online newspapers);
Leads or Conversions: Attribute leads or conversions to campaigns using tools like Google Analytics 4 or by tracking spikes in correspondence with Digital PR activities;
ROI: evaluate the return on investment, calculating the value generated compared to the costs of the campaign in terms of visibility, web traffic and turnover.
To illustrate in a concrete way how an SME can implement a Digital PR strategy, let's consider the case of a small artisanal pastry shop that wants to increase its online visibility and attract new customers.