The first of the new category
Posted: Thu Jan 02, 2025 9:33 am
The magic ingredient
The magic ingredient is indeed magic, therefore different from the competition .
The magic ingredient does not have to be belgium phone number list explained, but it must be communicated in an emotional and impactful way.
The first of the new category
Being first in a new category automatically puts you first in the minds of consumers.
What if the category is already populated by other brands?
In this case you can decide to:
Study the market and find a specific area where competition is lacking , then become the best by leveraging that particular factor
Create a relevant subcategory and become the leader
What are the differentiating ideas that enhance your Brand?
Conclusion
As Marco De Veglia, one of the greatest Italian experts on the subject, says:
The magic ingredient is indeed magic, therefore different from the competition .
The magic ingredient does not have to be belgium phone number list explained, but it must be communicated in an emotional and impactful way.
The first of the new category
Being first in a new category automatically puts you first in the minds of consumers.
What if the category is already populated by other brands?
In this case you can decide to:
Study the market and find a specific area where competition is lacking , then become the best by leveraging that particular factor
Create a relevant subcategory and become the leader
What are the differentiating ideas that enhance your Brand?
Conclusion
As Marco De Veglia, one of the greatest Italian experts on the subject, says: