Generation Y grew up in a world filled with promises Phone number library about their lives, their future and their desires. They were lulled by certain illusions such as those of having a fulfilling job. They grew up in a world where technology has continued to evolve, where people had the opportunity to get closer.
Their consumption needs are therefore different. Having grown up in a world where it is possible to obtain a lot in a short time, the culture of instantaneity is very strong. The means of information have also evolved. Today, it is possible to obtain information very quickly thanks to the web. Which requires companies to take digital transformation seriously.
Since then, this generation accustomed to obtaining information quickly has initiated companies in this process. Whether in their work or in the vision of their profession, the need for change and versatility remains important. In addition, in terms of consumption and communication, direct and frank messages are a strategy to implement.
Generation Y appears as unstable by other generations. These first ones are labeled as lazy, self-centered people, dissatisfied with everything. The will they have is only to have a world that meets the promises made.
The strongest need is for fulfillment and quick solutions to achieve it. Therefore, customer satisfaction and experience must be able to meet the customer's needs.