Today, the world of marketing and sales is overseas data increasingly focused on new technologies. Indeed, questions about artificial intelligence, data (BigData, SmartData, etc.) are on everyone's lips. However, one question arises. What about the importance of humans in the purchasing journey? Is the human who is always influenced in his choices and his purchasing journey at the heart of strategies? Influencer marketing is the channel that will respond to these strategies in 2018.
Humans have been accustomed since their origin to living in groups and sharing tasks. This division of labor implies that the practice of influence has certainly existed since the dawn of time. But if the art and science of influence are practiced in an assumed manner in political, military, religious or economic universes, or even in more personal environments such as the community, family or couple, it is only recently that influence has found its expression in the business world.
Theorized from the 1950s & 1960s, it is only since the 2000s that influencer marketing has seen growing interest from business leaders and their marketing & sales departments. Because if influencer marketing is slow and complex to implement, it is at the origin of all forms of requests that lead to sales.