Web to store: what are the advantages for your business?
Posted: Sat Dec 28, 2024 6:40 am
Web -to-store is a set of online marketing techniques aimed at encouraging consumers to go to stores and thus generate traffic at points of sale .
It is mainly aimed at static consumers, i.e. those who consult the internet or their social networks from home and at the office.
Know that 81.5% of Internet users use the web to thailand mobile phone number list search for a product or service to buy 1 . Deploying a web to store strategy means reaching out to this potential of prospects. Discover below what are the advantages of a web to store strategy for your business.
1. Develop your online visibility
2. Master your online reputation
3. Generate in-store traffic and increase your turnover
4. Build customer loyalty
Conclusion
Develop your online visibility
1. Develop your online visibility
Implementing a web-to-store strategy first of all allows you to develop your online presence . This allows you to reach a wider target and have additional communication media. Thanks to a web-to-store strategy , you can, for example, reach a prospect who is in your catchment area and surfing on their computer, even if they don't know your establishment yet!
Web to store allows you to boost your online visibility in different ways. First of all, it strengthens your local SEO. To do this, make sure that the local SEO of your website is optimized. Also create Google establishment sheets and local pages on social networks for each of your points of sale.
local Facebook page – web to store
Local Facebook page of Sephora Rennes Le Bastard
Be aware that, increasingly, consumers are looking for information on the web before making a purchase in store. This is called ROPO behavior (Research Online Purchase Offline). Moreover, 93% of consumers who prepare a purchase via the internet do so to find out about the product, prices, brand and characteristics 2 and 91% do this research to find THE good deal 2 .
To meet new customer expectations, you can set up a store locator so that they can easily find your nearest points of sale. Also consider the product locator to see in real time the availability of products according to the stocks of your establishments.
Finally, to increase your online presence through web to store, you can set up geolocalized advertising campaigns on Google, Facebook and Instagram. When browsing the web or social networks, the Internet user will see your local ads and will be encouraged to visit your point of sale.
By having good online visibility , thanks to web to store techniques, you provide consumers with the information they are looking for and attract new customers to stores !
and reputation
2. Master your online reputation
Another advantage of a web-to-store strategy is the control of your online reputation . Thanks to your Google Business Profile and your local Facebook, Instagram and LinkedIn pages, you manage customer reviews for each of your points of sale and therefore your local e-reputation .
By collecting and responding to each customer review, you control your online reputation . This will please Internet users who are looking for information about your establishments! Don't be afraid if you receive negative comments, take the time to respond to them kindly and this will lessen their impact. It is better to have a few negative reviews within several positive ones, than not to have enough reviews to reassure the consumer.
google my business page – web to store
Google My Business page of the Eurorepar garage in Rennes,
collecting more than 100 customer reviews for a rating of 4.6/5
Keep in mind that 72% of people do not make any decision before reading the comments 3 . It is therefore essential to set up efficient customer review management . Even if this is time-consuming for a network of brands. Rest assured, solutions exist to save you time, such as relying on a local marketing platform .
Thanks to web to store , you control your digital showcase, give confidence to Internet users and attract customers to the store !
Generate in-store traffic and increase your turnover
3. Generate in-store traffic and increase your turnover
Local web to store marketing techniques also allow you to get to the heart of a brand network. We are of course talking about generating traffic at the point of sale and increasing your turnover!
With web to store , you encourage consumers to visit your establishments. To do this, you can use different techniques such as geolocalized advertising with promotional offers in store, direct marketing such as newsletters or SMS or even competitions on social networks.
In the example below, you can see the direct local marketing of the Aroma Zone brand. On the occasion of the opening of its new store in Nantes, customers received a newsletter announcing the news. Accompanied of course by a gift offered at the point of sale, for a minimum purchase in the physical store. Perfect for attracting customers to the store and therefore performing your web to store !
web to store Aroma Zone Nantes
It is mainly aimed at static consumers, i.e. those who consult the internet or their social networks from home and at the office.
Know that 81.5% of Internet users use the web to thailand mobile phone number list search for a product or service to buy 1 . Deploying a web to store strategy means reaching out to this potential of prospects. Discover below what are the advantages of a web to store strategy for your business.
1. Develop your online visibility
2. Master your online reputation
3. Generate in-store traffic and increase your turnover
4. Build customer loyalty
Conclusion
Develop your online visibility
1. Develop your online visibility
Implementing a web-to-store strategy first of all allows you to develop your online presence . This allows you to reach a wider target and have additional communication media. Thanks to a web-to-store strategy , you can, for example, reach a prospect who is in your catchment area and surfing on their computer, even if they don't know your establishment yet!
Web to store allows you to boost your online visibility in different ways. First of all, it strengthens your local SEO. To do this, make sure that the local SEO of your website is optimized. Also create Google establishment sheets and local pages on social networks for each of your points of sale.
local Facebook page – web to store
Local Facebook page of Sephora Rennes Le Bastard
Be aware that, increasingly, consumers are looking for information on the web before making a purchase in store. This is called ROPO behavior (Research Online Purchase Offline). Moreover, 93% of consumers who prepare a purchase via the internet do so to find out about the product, prices, brand and characteristics 2 and 91% do this research to find THE good deal 2 .
To meet new customer expectations, you can set up a store locator so that they can easily find your nearest points of sale. Also consider the product locator to see in real time the availability of products according to the stocks of your establishments.
Finally, to increase your online presence through web to store, you can set up geolocalized advertising campaigns on Google, Facebook and Instagram. When browsing the web or social networks, the Internet user will see your local ads and will be encouraged to visit your point of sale.
By having good online visibility , thanks to web to store techniques, you provide consumers with the information they are looking for and attract new customers to stores !
and reputation
2. Master your online reputation
Another advantage of a web-to-store strategy is the control of your online reputation . Thanks to your Google Business Profile and your local Facebook, Instagram and LinkedIn pages, you manage customer reviews for each of your points of sale and therefore your local e-reputation .
By collecting and responding to each customer review, you control your online reputation . This will please Internet users who are looking for information about your establishments! Don't be afraid if you receive negative comments, take the time to respond to them kindly and this will lessen their impact. It is better to have a few negative reviews within several positive ones, than not to have enough reviews to reassure the consumer.
google my business page – web to store
Google My Business page of the Eurorepar garage in Rennes,
collecting more than 100 customer reviews for a rating of 4.6/5
Keep in mind that 72% of people do not make any decision before reading the comments 3 . It is therefore essential to set up efficient customer review management . Even if this is time-consuming for a network of brands. Rest assured, solutions exist to save you time, such as relying on a local marketing platform .
Thanks to web to store , you control your digital showcase, give confidence to Internet users and attract customers to the store !
Generate in-store traffic and increase your turnover
3. Generate in-store traffic and increase your turnover
Local web to store marketing techniques also allow you to get to the heart of a brand network. We are of course talking about generating traffic at the point of sale and increasing your turnover!
With web to store , you encourage consumers to visit your establishments. To do this, you can use different techniques such as geolocalized advertising with promotional offers in store, direct marketing such as newsletters or SMS or even competitions on social networks.
In the example below, you can see the direct local marketing of the Aroma Zone brand. On the occasion of the opening of its new store in Nantes, customers received a newsletter announcing the news. Accompanied of course by a gift offered at the point of sale, for a minimum purchase in the physical store. Perfect for attracting customers to the store and therefore performing your web to store !
web to store Aroma Zone Nantes