The importance of your website configuration
Posted: Sat Dec 28, 2024 4:05 am
A good domain is the foundation of your website. It is important that it is short and easy to remember, not overloaded with keywords, and without special characters.
The ideal SEO solution is to have your own web hosting, on an open source platform like WordPress. This way you can customize it by editing the code and you can improve your site through plugins .
A hosting is where your site is located, where all of its information is accessed by browsers to display it to users. So, consider the importance of it being secure, that it is located in the same place as your visitors or that it uses a CDN and that it has 24/7 support in case of problems.
Structuring the pages
A web architecture with a logical hierarchy is very important for your website, so that both users and search engine robots can find your content.
Post: What are Google robots and what do they do?
A good internal linking structure not only helps with indexing, but it brazil telegram data Page Rank and allows search engines to understand what your page is about.
Getting your website on Google
Once you've created your website, you'll want Google to crawl and index it. Submitting your site to Google can speed up the process, which is done by generating and submitting a sitemap in Google Search Console .
You will know if your site is indexed by searching site:yourwebsite.com on Google.
The robots.txt file is also relevant for indexing, with this you can tell Google if there are pages that you do not want to be indexed.
Importance and use of keywords for SEO
Keywords are a group of words or complex phrases that are used in the content of a website to improve its positioning. If well researched and optimized, they will lead the audience to your website.
Keywords are still relevant in SEO optimization. They give us clues about what people want and search for, so we can adapt to their needs. They can also be a guide for creating content.
There are branded keywords (containing the brand name), non-branded, seed, specific, long-tail, primary and secondary, and local keywords.
When researching keywords, start by first getting to know your audience, understanding what drives them to search on Google, then make a list of your top keywords.
From there you need to move on to using SEO tools like Google Search Console, Ahrefs, Sermsuh, and Moz to find out which keywords are currently driving you traffic. Then, expand the main list with tools like Answer the Public.
The next step would be to group them according to search intent, to map them.
Keyword optimization involves using keywords in parts of your content, such as the URL, title, meta description and headings, but always in a natural way. Filling your website with keywords will have the opposite effect to what you are looking for, and will not help you rank higher.
Creating quality content: The pillar of SEO
If you already know your users, your keywords, and you have your website up and running, it's time to use keywords to create content. You can do this in a variety of formats, including text, images, videos, audio, and more.
Google recommends that your content be useful and informative, that it offers value, is credible, of high quality and that it attracts attention. By fulfilling these requirements, your content will be able to achieve your goal of positioning yourself on Google.
The ideal SEO solution is to have your own web hosting, on an open source platform like WordPress. This way you can customize it by editing the code and you can improve your site through plugins .
A hosting is where your site is located, where all of its information is accessed by browsers to display it to users. So, consider the importance of it being secure, that it is located in the same place as your visitors or that it uses a CDN and that it has 24/7 support in case of problems.
Structuring the pages
A web architecture with a logical hierarchy is very important for your website, so that both users and search engine robots can find your content.
Post: What are Google robots and what do they do?
A good internal linking structure not only helps with indexing, but it brazil telegram data Page Rank and allows search engines to understand what your page is about.
Getting your website on Google
Once you've created your website, you'll want Google to crawl and index it. Submitting your site to Google can speed up the process, which is done by generating and submitting a sitemap in Google Search Console .
You will know if your site is indexed by searching site:yourwebsite.com on Google.
The robots.txt file is also relevant for indexing, with this you can tell Google if there are pages that you do not want to be indexed.
Importance and use of keywords for SEO
Keywords are a group of words or complex phrases that are used in the content of a website to improve its positioning. If well researched and optimized, they will lead the audience to your website.
Keywords are still relevant in SEO optimization. They give us clues about what people want and search for, so we can adapt to their needs. They can also be a guide for creating content.
There are branded keywords (containing the brand name), non-branded, seed, specific, long-tail, primary and secondary, and local keywords.
When researching keywords, start by first getting to know your audience, understanding what drives them to search on Google, then make a list of your top keywords.
From there you need to move on to using SEO tools like Google Search Console, Ahrefs, Sermsuh, and Moz to find out which keywords are currently driving you traffic. Then, expand the main list with tools like Answer the Public.
The next step would be to group them according to search intent, to map them.
Keyword optimization involves using keywords in parts of your content, such as the URL, title, meta description and headings, but always in a natural way. Filling your website with keywords will have the opposite effect to what you are looking for, and will not help you rank higher.
Creating quality content: The pillar of SEO
If you already know your users, your keywords, and you have your website up and running, it's time to use keywords to create content. You can do this in a variety of formats, including text, images, videos, audio, and more.
Google recommends that your content be useful and informative, that it offers value, is credible, of high quality and that it attracts attention. By fulfilling these requirements, your content will be able to achieve your goal of positioning yourself on Google.