Sareteknika: a digital marketing success story in the industrial sector
Posted: Sat Dec 28, 2024 3:26 am
It's been two years since Alex Ochoa, marketing director of Sareteknika , contacted us. We already knew each other. We had collaborated on other projects before. He knew that we were specialists in digital strategy . And he was clear that it was precisely in the online environment where he could find one of the main keys to meeting the objectives that had been set at a business level.
So we met on several occasions. We understood the project in detail. We agreed on a roadmap. And we got to work convinced that we could get results .
With this post we want to share with you what we understand to bolivia telegram data be a success story , some data will suffice as a preview:
Positioning and business on the Sareteknika website :
Almost 300 pages positioned in the top 3 of Google for relevant keywords.
+112% increase in organic traffic in the last year.
Increase in calls and queries through telephone numbers and forms included on landing pages.
Screenshot of Sareteknika website
Sareteknika website home page.
In this article
Sareteknika, our client
The initial challenges and the main objective
The difficulties
The digital marketing plan and its actions
The results
Some mistakes (that made us stronger)
Sareteknika, our client
The first step is always to know the customer. In this case, Sareteknika, a cooperative based in Mondragón and with a logistics warehouse in Etxebarri, offers comprehensive after-sales services for household appliances, heating and air conditioning nationwide .
Sareteknika works closely with manufacturers, providing official technical service for such well-known brands as Fagor, Edesa, Aspes, Thermor, and Amica , among others.
The initial challenges and the main objective
No matter who hires us, when someone requests our services as a digital marketing agency, what they ultimately want is to increase their bottom line. Selling is the main objective . We are very clear about this.
We had to attract more clients and that included increasing Sareteknika's online visibility . To do this, we had to face a series of challenges first . These were the ones we initially identified:
1. Carry out a cautious technical transition : we inherited a previous development, which had been well done, and we were going to migrate in which nothing could go wrong. It was necessary to maintain what had already been achieved as a starting point.
2. Fighting impersonators : Sareteknika is the only official service in Spain for many important brands, but they made us aware that other companies were imitating them and also claiming to be so. We had to compete in presence with these identity thefts and we also had to “get down to the mud” and do it province by province.
3. Data : We needed to measure to find out what had happened to our client's website in the past and whether the actions we were going to take were yielding results. We had to focus on web analytics and put the numbers at the service of the client. We had a clear idea: we needed to set up a dashboard through Google Data Studio to be able to make decisions together with our interlocutors.
4. Researching the competition : Sareteknika was the market leader, but there was still work to be done on the internet and others were already doing a lot of it well. It was time to identify the best and get inspired to adapt and improve.
5. Attracting business : the above was of little use if the attraction did not convert. We also needed to adapt our landing pages with telephones and forms that would translate visits into clients. We had to create a new listening channel and offer an effective customer service.
The difficulties
We knew where we wanted to go, we were beginning to shape a clear strategy and we were aligned with our client. But there were difficulties that were also important to detect:
A very competitive sector , there were many agents with a digital presence.
Black hat SEO and unethical practices at the local level by some companies with services (in theory) similar to ours.
Sareteknika had, and still has, a very wide network of collaborating centres to carry out its repairs. Decentralisation has its virtues, but it was also a problem, as some aspects were beyond their (our) control.
There were negative reviews from some customers. It was necessary to identify what was wrong and make an effort to correct it.
The virus. Covid-19 . We didn't expect this, but despite everything, we maintained visibility during the lockdown and continued to grow.
So we met on several occasions. We understood the project in detail. We agreed on a roadmap. And we got to work convinced that we could get results .
With this post we want to share with you what we understand to bolivia telegram data be a success story , some data will suffice as a preview:
Positioning and business on the Sareteknika website :
Almost 300 pages positioned in the top 3 of Google for relevant keywords.
+112% increase in organic traffic in the last year.
Increase in calls and queries through telephone numbers and forms included on landing pages.
Screenshot of Sareteknika website
Sareteknika website home page.
In this article
Sareteknika, our client
The initial challenges and the main objective
The difficulties
The digital marketing plan and its actions
The results
Some mistakes (that made us stronger)
Sareteknika, our client
The first step is always to know the customer. In this case, Sareteknika, a cooperative based in Mondragón and with a logistics warehouse in Etxebarri, offers comprehensive after-sales services for household appliances, heating and air conditioning nationwide .
Sareteknika works closely with manufacturers, providing official technical service for such well-known brands as Fagor, Edesa, Aspes, Thermor, and Amica , among others.
The initial challenges and the main objective
No matter who hires us, when someone requests our services as a digital marketing agency, what they ultimately want is to increase their bottom line. Selling is the main objective . We are very clear about this.
We had to attract more clients and that included increasing Sareteknika's online visibility . To do this, we had to face a series of challenges first . These were the ones we initially identified:
1. Carry out a cautious technical transition : we inherited a previous development, which had been well done, and we were going to migrate in which nothing could go wrong. It was necessary to maintain what had already been achieved as a starting point.
2. Fighting impersonators : Sareteknika is the only official service in Spain for many important brands, but they made us aware that other companies were imitating them and also claiming to be so. We had to compete in presence with these identity thefts and we also had to “get down to the mud” and do it province by province.
3. Data : We needed to measure to find out what had happened to our client's website in the past and whether the actions we were going to take were yielding results. We had to focus on web analytics and put the numbers at the service of the client. We had a clear idea: we needed to set up a dashboard through Google Data Studio to be able to make decisions together with our interlocutors.
4. Researching the competition : Sareteknika was the market leader, but there was still work to be done on the internet and others were already doing a lot of it well. It was time to identify the best and get inspired to adapt and improve.
5. Attracting business : the above was of little use if the attraction did not convert. We also needed to adapt our landing pages with telephones and forms that would translate visits into clients. We had to create a new listening channel and offer an effective customer service.
The difficulties
We knew where we wanted to go, we were beginning to shape a clear strategy and we were aligned with our client. But there were difficulties that were also important to detect:
A very competitive sector , there were many agents with a digital presence.
Black hat SEO and unethical practices at the local level by some companies with services (in theory) similar to ours.
Sareteknika had, and still has, a very wide network of collaborating centres to carry out its repairs. Decentralisation has its virtues, but it was also a problem, as some aspects were beyond their (our) control.
There were negative reviews from some customers. It was necessary to identify what was wrong and make an effort to correct it.
The virus. Covid-19 . We didn't expect this, but despite everything, we maintained visibility during the lockdown and continued to grow.