Talk about your weaknesses - be honest about who will not benefit from working with you.
Posted: Sat Dec 21, 2024 5:03 am
Bundling — complement your main product with one or more bonuses, “add-ons.” This will increase the perceived value of your product. According to research, when parting with money, the same centers in the brain are activated as with physical pain. Adding bonuses in this case acts as a “painkiller.” When using this technique, it is important to follow two rules: 1) bonuses should be valuable from the customer’s point of view, and ideally, harmoniously complement the main product; 2) they should be inexpensive for the seller, otherwise there will be no point in using this trick.
For example: a large package of shampoo comes with a beautiful plastic comb. It costs pennies, but the value of the offer increases. Apparently, the habit of merchandisers to stick such products with adhesive tape is the reason for the name of this technique: "winding".
Here is a real example from the Internet:
Bundling in action, when selling cosmetics
8. Breaking down the price of a product is a classic manipulation of cost. If it is not possible to reduce the price, you can play with its perception by breaking down the cost by time or other principles.
For example, if a service subscription costs 10,000 rubles per year, you can express the same price in an advertisement as 27 rubles / day or 833 rubles / month. This makes it psychologically easier for the user to part with money.
9. The decoy effect is the trick that buyers are more likely to choose the more expensive of two options if a third option is offered that is unfavorable compared to the expensive offer.
Example:
The buyer is offered several options for packaging mini chocolates:
a) 5 pieces for 100 rubles;
b) 7 pieces for 190;
c) 10 pieces for 200 rubles.
Option "b" was added solely to increase the attractiveness of the more expensive option "c".
10. Creating an image of a common enemy - if done correctly, this will encourage consumers to unite “under the banner of your brand.”
Contrast is the key to powerful impact
Example: when selling alarms, the common enemy is thieves who do whatsapp number mobile number list with name not respect private property; when selling self-defense courses, the common enemy is hooligans, etc.
11. No one can be a jack of all trades, able to meet the needs of any client and in any situation. Admitting that you cannot help everyone means demonstrating your honesty and integrity. This is a strong position that allows you to increase the trust of those who are not among your "rejects".
Example: it makes no sense to contact Marketing Up if you want a website for 20 thousand rubles. For that kind of money, only a template solution can be implemented, poorly customized to your needs. This may be suitable for extremely cash-strapped aspiring entrepreneurs, or for testing a new product "off the cuff". However, our marketing agency does not specialize in such "stream" services. We develop websites that are initially designed as unique marketing tools to solve your business problems.
12. Playing on the sense of belonging is a trick to trigger the herd instinct in the buyer. You can talk about the benefits of civilization as much as you like, but a person remains a social being who needs to belong to one group or another. The sense of belonging can be played up in both a serious and a half-joking form. The main rule for using this marketing technique is: don't overdo it, don't overdo it. A person should be pleased to realize that he is "in this flock."
For example: on the online store of men's cosmetics that we developed , the user is shown a banner with a winking corporate character and the message "Now you are in our gang". The buyer is half-jokingly hinted: "You are one of us, brutal and attractive bearded men who know a thing or two about genuine men's style!"
For example: a large package of shampoo comes with a beautiful plastic comb. It costs pennies, but the value of the offer increases. Apparently, the habit of merchandisers to stick such products with adhesive tape is the reason for the name of this technique: "winding".
Here is a real example from the Internet:
Bundling in action, when selling cosmetics
8. Breaking down the price of a product is a classic manipulation of cost. If it is not possible to reduce the price, you can play with its perception by breaking down the cost by time or other principles.
For example, if a service subscription costs 10,000 rubles per year, you can express the same price in an advertisement as 27 rubles / day or 833 rubles / month. This makes it psychologically easier for the user to part with money.
9. The decoy effect is the trick that buyers are more likely to choose the more expensive of two options if a third option is offered that is unfavorable compared to the expensive offer.
Example:
The buyer is offered several options for packaging mini chocolates:
a) 5 pieces for 100 rubles;
b) 7 pieces for 190;
c) 10 pieces for 200 rubles.
Option "b" was added solely to increase the attractiveness of the more expensive option "c".
10. Creating an image of a common enemy - if done correctly, this will encourage consumers to unite “under the banner of your brand.”
Contrast is the key to powerful impact
Example: when selling alarms, the common enemy is thieves who do whatsapp number mobile number list with name not respect private property; when selling self-defense courses, the common enemy is hooligans, etc.
11. No one can be a jack of all trades, able to meet the needs of any client and in any situation. Admitting that you cannot help everyone means demonstrating your honesty and integrity. This is a strong position that allows you to increase the trust of those who are not among your "rejects".
Example: it makes no sense to contact Marketing Up if you want a website for 20 thousand rubles. For that kind of money, only a template solution can be implemented, poorly customized to your needs. This may be suitable for extremely cash-strapped aspiring entrepreneurs, or for testing a new product "off the cuff". However, our marketing agency does not specialize in such "stream" services. We develop websites that are initially designed as unique marketing tools to solve your business problems.
12. Playing on the sense of belonging is a trick to trigger the herd instinct in the buyer. You can talk about the benefits of civilization as much as you like, but a person remains a social being who needs to belong to one group or another. The sense of belonging can be played up in both a serious and a half-joking form. The main rule for using this marketing technique is: don't overdo it, don't overdo it. A person should be pleased to realize that he is "in this flock."
For example: on the online store of men's cosmetics that we developed , the user is shown a banner with a winking corporate character and the message "Now you are in our gang". The buyer is half-jokingly hinted: "You are one of us, brutal and attractive bearded men who know a thing or two about genuine men's style!"