Industry Solution Category: Making Science
Posted: Thu Dec 26, 2024 9:55 am
Making Science has been one of the winners in the Industry solution category, thanks to its AI-based solution for creating fully personalized real-time ads based on the user's search criteria and cognitive biases. This technology, called ad-machina , is a natural language generation solution that transforms the data from a travel company's product feed into advanced Google Ads and Search Ads 360 campaigns. This offers an improved shopping experience for users, providing an increase in conversion rates for the company.
According to Eduardo Sarciat , managing director shandong mobile phone numbers database of ad-machina at Making Science, “AI technology allows us to transform data into advanced Google Ads campaigns, creating hundreds of thousands of messages in different languages to personalize the user experience.” The agency has already applied its ad-machina technology to the Google Search campaigns of several of its clients in the tourism sector in Spain, such as Iberostar.
Digital Transformation Category: Making Science and Riu Hotels&Resorts
Making Science has won a second award in this edition of the GMPA, thanks to its partnership with Riu Hotels&Resorts. With the aim of improving customer acquisition campaigns, targeting users with greater value and profitability, both firms proposed a transformation of their digital strategy, which would allow them to optimize their own data into business data. To carry out this plan, three fundamental steps were followed: structuring the own data, restructuring the teams and activating the own data thanks to AI.
According to Eduardo Sarciat , managing director shandong mobile phone numbers database of ad-machina at Making Science, “AI technology allows us to transform data into advanced Google Ads campaigns, creating hundreds of thousands of messages in different languages to personalize the user experience.” The agency has already applied its ad-machina technology to the Google Search campaigns of several of its clients in the tourism sector in Spain, such as Iberostar.
Digital Transformation Category: Making Science and Riu Hotels&Resorts
Making Science has won a second award in this edition of the GMPA, thanks to its partnership with Riu Hotels&Resorts. With the aim of improving customer acquisition campaigns, targeting users with greater value and profitability, both firms proposed a transformation of their digital strategy, which would allow them to optimize their own data into business data. To carry out this plan, three fundamental steps were followed: structuring the own data, restructuring the teams and activating the own data thanks to AI.