The internet is not a new invention these days, and most savvy folks can recognize keyword stuffing when they see it. You will want to be sure that you are avoiding all of the lazy and common ways that businesses try to stay ahead of the competition. Be sure that the copy on your website sounds genuine and that it does not sound like AI wrote it.
You will want to have a limited amount of keywords to ensure that your site is readily searched, but you don’t need to throw a keyword into every single sentence. This is one of the best ways to make your leads confident in you and to ensure that they can tell that you are offering them value that they can count on.
5. Leverage Testimonials
Customers like to know what other consumers have to say. If you mom database have glowing customer reviews, share them! Making sure that new leads can see what former leads love about your business is a big help when it comes to boosting engagement and encouraging people to want to work with you. No lead magnet is powerful enough to overcome a poor reputation.
A lack of consumer confirmation of your business is just as bad in most cases as lots of negative reviews. Being sure that your business is in demand and that people love it is key. Consider crafting case study testimonials, as well as video and audio testimonials that put a face on your business.