Be firm on budget and timescales
Posted: Thu Dec 26, 2024 6:48 am
If you have a budget be transparent about it., Be firm, clear and precise, especially regarding what you expect for your money. If you don’t have a budget a ballpark budget is ok.
Share timescales with milestones if it is a larger project.
7. Set goalposts
You’ve already outlined your goals but, if you intend to have an ongoing relationship with a supplier, you may want to have structures in place which measure performance. Whether you’re going to be measuring things like enquiries from specific adverts or calculating how much traffic blog posts on your website generate, outline the process and your expectations.
8. Be engaging
Have you ever tried to wade through a dull as ditchwater rcs database marketing brief? It’s not the most fun you can have in the office and it can be difficult to give something extremely unstimulating your full, undivided attention.
Make sure you make your brief as engaging, enjoyable and readable as possible. Don’t be afraid to be light-hearted (as long as it doesn’t interfere with clarity) and make sure you break each section down with clear titles and bullet points to make all information easy to digest.
9. Have a discussion
If possible, talking over the phone or in person is a good way to ensure the message has been received loud and clear. If you have time, get in touch once the brief has been received and read to confirm you are on the same page and that there are no niggling questions and uncertainties.
Xander Marketing works with SaaS businesses as their outsourced marketing department. To find out how we can help your business to flourish with greater visibility and better lead generation, book your free consultation today or, of course, you could always send us your new, fantastic marketing brief if you’re ready to get started!
Share timescales with milestones if it is a larger project.
7. Set goalposts
You’ve already outlined your goals but, if you intend to have an ongoing relationship with a supplier, you may want to have structures in place which measure performance. Whether you’re going to be measuring things like enquiries from specific adverts or calculating how much traffic blog posts on your website generate, outline the process and your expectations.
8. Be engaging
Have you ever tried to wade through a dull as ditchwater rcs database marketing brief? It’s not the most fun you can have in the office and it can be difficult to give something extremely unstimulating your full, undivided attention.
Make sure you make your brief as engaging, enjoyable and readable as possible. Don’t be afraid to be light-hearted (as long as it doesn’t interfere with clarity) and make sure you break each section down with clear titles and bullet points to make all information easy to digest.
9. Have a discussion
If possible, talking over the phone or in person is a good way to ensure the message has been received loud and clear. If you have time, get in touch once the brief has been received and read to confirm you are on the same page and that there are no niggling questions and uncertainties.
Xander Marketing works with SaaS businesses as their outsourced marketing department. To find out how we can help your business to flourish with greater visibility and better lead generation, book your free consultation today or, of course, you could always send us your new, fantastic marketing brief if you’re ready to get started!