This plan is a kind of road map to coordinate and mobilize the company's resources around sales activities, with the aim of increasing revenues and strengthening its position in the market.
The sales action plan generally includes an analysis of the target market (SWOT, PESTEL), the establishment of quantifiable objectives, the prospecting plan , the definition of customer segments , the planning and alignment of marketing campaigns, the implementation of sales arguments and sales techniques, the allocation of necessary resources.
It also induces a monitoring system (dashboards, america cell phone number list commercial reporting) and performance evaluation to adjust tactics according to the results obtained and changes in the commercial environment.
What is a business action plan?
A business action plan details the specific steps your company must take to achieve its business goals.
This plan aligns the sales department with the company's overall objectives, by putting in place strategies to:
increase sales by optimizing the efficiency of sales teams and gaining market share with the help of the marketing department
improve customer relations
retain your customer portfolio
The 6 Steps to Implementing a Sales Action Plan
There are generally 6 main steps to executing a sales action plan.
2.1. Audit and analysis of the situation
Where are you with your business strategy? Where are you starting from?
How do you assess your position in the market (competition analysis, market value, volume)?
You need to know how your market is evolving: who, what, where, how much, when etc.
A SWOT analysis of your strengths and weaknesses, opportunities and threats can guide you.
If you want to know more about strategic diagnosis, we tell you more in this guide .