Because of these great results
Posted: Sat Jul 12, 2025 6:30 am
Using this template, they offered several enticing prizes; 5-25% off your online order, free shipping, and branded physical prizes. ALC’s combined use of digital and physical prizes gave them the opportunity to create a major buzz, which ultimately led to a sold-out product.
To promote the contest and new flavor, they ran ads on Facebook and Instagram that directed online visitors to the Spin to Win landing page. The main goal was to funnel entrants into their ecommerce site where they could purchase this online exclusive product.
Surprisingly to Huth and their team, the campaign produced phone number lead incredible results. We were unsure how the unique flavor would do, but it “flew off the shelves,” in her own words.
This campaign produced 50,394 unique views, 41,847 leads, and 21,798 email opens- an open rate of 52%. Compared to ALC’s April Fool's Day campaign in 2022, they saw a growth of over 400% and an increase in engagement by almost 20%.
the team at American Licorice Company has made the decision to create a permanent pickle flavor in their Sour Punch Straw lineup. The leads gathered from this campaign will all receive this great news via remarketing emails sent from ShortStack.
To promote the contest and new flavor, they ran ads on Facebook and Instagram that directed online visitors to the Spin to Win landing page. The main goal was to funnel entrants into their ecommerce site where they could purchase this online exclusive product.
Surprisingly to Huth and their team, the campaign produced phone number lead incredible results. We were unsure how the unique flavor would do, but it “flew off the shelves,” in her own words.
This campaign produced 50,394 unique views, 41,847 leads, and 21,798 email opens- an open rate of 52%. Compared to ALC’s April Fool's Day campaign in 2022, they saw a growth of over 400% and an increase in engagement by almost 20%.
the team at American Licorice Company has made the decision to create a permanent pickle flavor in their Sour Punch Straw lineup. The leads gathered from this campaign will all receive this great news via remarketing emails sent from ShortStack.