One other big plus and differentiation
Posted: Thu Jul 10, 2025 5:50 am
She continues, “So what we've found on LinkedIn is a vibrant community of people who just like being on the platform and like sharing their thoughts. Of course, there are debates, but they're healthy debates. And so we've found people who are inspired to engage with us, talk to us, talk to each other, have civil discourse, laugh with us, and thumbs-up each other's comments.”
According to HubSpot's 2025 Global Social Media Trends Report, 84% of marketers agree that consumers are actively searching for brands on social media. LinkedIn remains a top B2B platform for engagement and brand discovery, and 23% of B2B marketers plan to increase their investments this year.
for LinkedIn? It can amplify your content to new audiences simply by engaging with the content. If Corcoran and I are connected as colleagues, but I don't follow HubSpot, and she comments on or likes a HubSpot post, LinkedIn will auto-publish that interaction and post it to my feed. LinkedIn provides incredible opportunities to broadcast your country wise email marketing list content to reach new prospects and leads simply through lightweight engagement.
Take an audience-first approach with any social strategy, while also leaning into cultural relevancy.
Roughly six months ago, Corcoran and her team decided to develop new, fresh personas for their social channels to enable them to take an audience-first approach. Now, when crafting a piece of social content, they can keep that person top of mind.
For instance, one persona they‘ve developed is the sales rep trying to get their cold calls answered. From there, it’s easier to brainstorm clever, relatable, text-based thoughts that could resonate with that persona and make them feel like HubSpot understands their challenges.
According to HubSpot's 2025 Global Social Media Trends Report, 84% of marketers agree that consumers are actively searching for brands on social media. LinkedIn remains a top B2B platform for engagement and brand discovery, and 23% of B2B marketers plan to increase their investments this year.
for LinkedIn? It can amplify your content to new audiences simply by engaging with the content. If Corcoran and I are connected as colleagues, but I don't follow HubSpot, and she comments on or likes a HubSpot post, LinkedIn will auto-publish that interaction and post it to my feed. LinkedIn provides incredible opportunities to broadcast your country wise email marketing list content to reach new prospects and leads simply through lightweight engagement.
Take an audience-first approach with any social strategy, while also leaning into cultural relevancy.
Roughly six months ago, Corcoran and her team decided to develop new, fresh personas for their social channels to enable them to take an audience-first approach. Now, when crafting a piece of social content, they can keep that person top of mind.
For instance, one persona they‘ve developed is the sales rep trying to get their cold calls answered. From there, it’s easier to brainstorm clever, relatable, text-based thoughts that could resonate with that persona and make them feel like HubSpot understands their challenges.