For example:
Posted: Tue Jul 01, 2025 5:54 am
segment of professional sri lanka phone number library women
segment of women with children who stay at home and do not work.
The key is to define where there is the greatest growth potential.
Finally, keep in mind that your ideal client is directly influenced by the positioning you want to adopt.
If you sell "high-end beauty services at home," you're likely targeting high-net-worth individuals who value personalized service and VIP attention and won't mind paying the price.
Both have to come hand in hand.
And these first two assets lead us to the third.
3. Clarity in your value proposition or USP
Once you've defined your positioning and your ideal client, it's time to identify your value proposition.
The value proposition isn't "created"; it's localized. In other words, it's already there. It's what makes your product valuable to your customers.
Answer the question: "Why should I buy from you and not the competition?" "What can you do better?" "What differentiating value do you bring?"
In what unique way can you solve your client's problem compared to similarly qualified alternatives? Do you do it faster? Do you achieve better results?
Your value proposition is a short sentence or paragraph that summarizes the value you provide to your ideal customer.
At the very least it should say:
What you do, who you do it for, and what you do best.
Examples:
“Confirm whether your business plan will work in less than 24 hours by getting expert feedback, without having to leave your home.”
"The best makeup artists in Asunción, delivered to your home on demand, within 24 hours of your request."
"We help you double your sales without increasing your investment and without advertising in 6 months."
Each phrase has a differential axis that demonstrates the differential value of the product or service.
This asset is essential to provide clarity to your ideal client.
4. Clarity on your unique mechanism or “special sauce”
What element of your product or service that is unique to your business can ensure that you deliver on the promise you make to your customers?
In short: Why can't you deliver what you promise? Do you have a different process? Do you have different materials? Does your product have a different composition?
If I say, “This supplement improves muscle mass gains by up to 20%,” the unique mechanism could be: “because we use a new natural enzyme that facilitates protein absorption.”
If I say “this is the best burger in the area” the unique mechanism could be “the house special sauce.”
If I say, "We can double your sales without increasing your investment or using advertising," the unique mechanism could be: "Because we use a methodology that locates unnecessary marketing costs and redirects them to organic growth channels without the need to invest in ads. We have our own proven growth methodology."
Are you understanding me?
segment of women with children who stay at home and do not work.
The key is to define where there is the greatest growth potential.
Finally, keep in mind that your ideal client is directly influenced by the positioning you want to adopt.
If you sell "high-end beauty services at home," you're likely targeting high-net-worth individuals who value personalized service and VIP attention and won't mind paying the price.
Both have to come hand in hand.
And these first two assets lead us to the third.
3. Clarity in your value proposition or USP
Once you've defined your positioning and your ideal client, it's time to identify your value proposition.
The value proposition isn't "created"; it's localized. In other words, it's already there. It's what makes your product valuable to your customers.
Answer the question: "Why should I buy from you and not the competition?" "What can you do better?" "What differentiating value do you bring?"
In what unique way can you solve your client's problem compared to similarly qualified alternatives? Do you do it faster? Do you achieve better results?
Your value proposition is a short sentence or paragraph that summarizes the value you provide to your ideal customer.
At the very least it should say:
What you do, who you do it for, and what you do best.
Examples:
“Confirm whether your business plan will work in less than 24 hours by getting expert feedback, without having to leave your home.”
"The best makeup artists in Asunción, delivered to your home on demand, within 24 hours of your request."
"We help you double your sales without increasing your investment and without advertising in 6 months."
Each phrase has a differential axis that demonstrates the differential value of the product or service.
This asset is essential to provide clarity to your ideal client.
4. Clarity on your unique mechanism or “special sauce”
What element of your product or service that is unique to your business can ensure that you deliver on the promise you make to your customers?
In short: Why can't you deliver what you promise? Do you have a different process? Do you have different materials? Does your product have a different composition?
If I say, “This supplement improves muscle mass gains by up to 20%,” the unique mechanism could be: “because we use a new natural enzyme that facilitates protein absorption.”
If I say “this is the best burger in the area” the unique mechanism could be “the house special sauce.”
If I say, "We can double your sales without increasing your investment or using advertising," the unique mechanism could be: "Because we use a methodology that locates unnecessary marketing costs and redirects them to organic growth channels without the need to invest in ads. We have our own proven growth methodology."
Are you understanding me?