Pause All Scheduled Content

[moumitaakter4407]

Immediately halt all pre-scheduled posts across all social media channels. Continuing with promotional or unrelated content during a crisis can appear tone-deaf, insensitive, and further inflame the situation. Your focus must shift entirely to addressing the crisis.

Activate the Crisis Management Team
Notify all designated team members according to your ig database established protocols. Gather the facts and assess the situation's severity. Understand the nature of the crisis: Is it a factual error? A customer service issue? A reputation attack? An internal misstep?

Listen, Assess, and Understand
Before responding, take a moment to fully comprehend the situation.

Deep Dive into Social Listening: Use your monitoring tools to track the volume, sentiment, and key themes of the conversation. Who is talking? What are they saying? Where is the conversation most active?
Verify Information: Do not react based on rumors. Gather all verifiable facts related to the incident.
Identify the Source and Scope: Determine where the crisis originated and how widely it has spread.
Consult Legal: If the crisis involves sensitive issues like legal liabilities, data breaches, or employee.