Types of Clients: Everything You Need to Know
Posted: Tue Dec 24, 2024 9:06 am
Any target audience contains several groups of buyers, and every seller should understand this. They are distinguished by a variety of criteria, and based on this data, types of clients are identified. Of course, this is conditional, because many consumers can combine the features of different types. There are still many nuances here that are worth considering in more detail.
Why is it important to distinguish between types of clients?
In order to sell a product, you need to know your customer very well. This is the only way to use the most effective methods and get ahead of your competitors. Of course, an individual approach is important. But you can always find common features by which you can identify individual groups of customers. Knowing certain characteristics of consumers makes it much easier to work with them: to formulate the most suitable offers, determine needs and persuade them to make a decision. In addition, this allows you to build long-term trusting relationships with customers and increase their loyalty to the company.
Today, there are many different typologies. cuba email list Each entrepreneur must determine for himself the appropriate one or several optimal ones and work on their basis. In this case, you must always start from the situation and in no case divide clients into "black" and "white", good and bad.
Why is it important to distinguish between types of clients?
Types of customers depending on the purchases they make
Depending on the type of purchase, customers are:
Regular. This category includes those who regularly make purchases in your store. Such customers are worth their weight in gold and can count on pleasant bonuses from the company, such as a discount card, gifts or birthday discounts.
New. Consumers who have made a purchase for the first time. It is important that they have a good impression of the purchase and that they come back again and recommend your company to others.
Potential. People who come to the store or visit the Internet resource, but have not yet bought anything. They require special treatment. The seller should answer their questions as quickly (online) and clearly as possible. It would not hurt to offer them help in choosing the right model, size or style.
Types of buyers by behavioral characteristics
Based on the behavioral characteristics during purchase, many types of customers can be distinguished. However, the most basic ones deserve special attention. These are:
Omniscient. This buyer knows everything not only about himself, but also about others, and will gladly share information. It is important for him to feel his importance. He does not need advice from the seller, on the contrary, he will try to show off his knowledge to the interlocutor. You should not interfere with him in this, but it is even better to encourage him and smoothly direct the conversation in the right direction.
Dunno. Knows what he needs, but gets lost in front of a large selection of goods. Such a client simply needs help, otherwise he will leave without a purchase. In this case, you can limit the choice to two or three models, so that it is easier for the buyer to decide.
Aggressive. Irritable and despotic person, believes that the truth is always on his side. It is difficult to deal with such people. First of all, you need to listen to them. Even if their point of view is absolutely wrong, you cannot enter into an argument. But you should not remain silent either. It is enough to operate with facts and make arguments in favor of the product.
Talkative. This is a client who simply likes to talk, so he did not necessarily come to buy. But the seller's goal is to make the conversation productive, so in this case you cannot do without questions that will direct the dialogue in the right direction.
Silent. It is difficult to establish contact with such customers, since they are secretive and taciturn by nature. But this is simply necessary, otherwise such a client will leave without a purchase, if he himself does not find what he wanted. The seller must be as polite, friendly and patient as possible.
Types of buyers by behavioral characteristics
Why is it important to distinguish between types of clients?
In order to sell a product, you need to know your customer very well. This is the only way to use the most effective methods and get ahead of your competitors. Of course, an individual approach is important. But you can always find common features by which you can identify individual groups of customers. Knowing certain characteristics of consumers makes it much easier to work with them: to formulate the most suitable offers, determine needs and persuade them to make a decision. In addition, this allows you to build long-term trusting relationships with customers and increase their loyalty to the company.
Today, there are many different typologies. cuba email list Each entrepreneur must determine for himself the appropriate one or several optimal ones and work on their basis. In this case, you must always start from the situation and in no case divide clients into "black" and "white", good and bad.
Why is it important to distinguish between types of clients?
Types of customers depending on the purchases they make
Depending on the type of purchase, customers are:
Regular. This category includes those who regularly make purchases in your store. Such customers are worth their weight in gold and can count on pleasant bonuses from the company, such as a discount card, gifts or birthday discounts.
New. Consumers who have made a purchase for the first time. It is important that they have a good impression of the purchase and that they come back again and recommend your company to others.
Potential. People who come to the store or visit the Internet resource, but have not yet bought anything. They require special treatment. The seller should answer their questions as quickly (online) and clearly as possible. It would not hurt to offer them help in choosing the right model, size or style.
Types of buyers by behavioral characteristics
Based on the behavioral characteristics during purchase, many types of customers can be distinguished. However, the most basic ones deserve special attention. These are:
Omniscient. This buyer knows everything not only about himself, but also about others, and will gladly share information. It is important for him to feel his importance. He does not need advice from the seller, on the contrary, he will try to show off his knowledge to the interlocutor. You should not interfere with him in this, but it is even better to encourage him and smoothly direct the conversation in the right direction.
Dunno. Knows what he needs, but gets lost in front of a large selection of goods. Such a client simply needs help, otherwise he will leave without a purchase. In this case, you can limit the choice to two or three models, so that it is easier for the buyer to decide.
Aggressive. Irritable and despotic person, believes that the truth is always on his side. It is difficult to deal with such people. First of all, you need to listen to them. Even if their point of view is absolutely wrong, you cannot enter into an argument. But you should not remain silent either. It is enough to operate with facts and make arguments in favor of the product.
Talkative. This is a client who simply likes to talk, so he did not necessarily come to buy. But the seller's goal is to make the conversation productive, so in this case you cannot do without questions that will direct the dialogue in the right direction.
Silent. It is difficult to establish contact with such customers, since they are secretive and taciturn by nature. But this is simply necessary, otherwise such a client will leave without a purchase, if he himself does not find what he wanted. The seller must be as polite, friendly and patient as possible.
Types of buyers by behavioral characteristics