until they are ready to make a purchase, educate consumers on how to use your products or services, and entertain consumers who are not yet ready to convert but still want to engage with your brand. You can send out monthly email newsletters with new content for consumers to enjoy, or post entertaining videos on social media every week.
Your content is one of the best representations country wise email marketing list of your brand’s personality. Creating content is a great way to inform your customers, help them make purchasing decisions, and build relationships with them at every stage of the buying process. This keeps your brand top of mind, so when they’re ready to buy again, they think of you first.
8. Set up loyalty rewards
Many brands offer first-time discounts and new customer incentives; what do your existing customers get if they continue to engage with you? Remember, customers can easily be tempted to jump ship to get a special "first-time buyer" discount from a competing brand.
To encourage your existing customers to stay, set up incentives for long-term loyal customers. Think about how to exceed consumers' expectations. You can reward loyalty by offering discounts, small gifts, or other pleasant prizes for returning customers.