3. Sponsored Posts Sponsored posts are blog posts
Posted: Tue Dec 24, 2024 8:54 am
3. Sponsored Posts
Sponsored posts are blog posts companies pay to publish on your site. Usually, they’ll write the post for you, but if you prefer to write it yourself, they’ll often be happy with that arrangement, too.
The company will want to include a link back to its website within the sponsored post. They’re essentially paying you for an advertisement in the form of a blog post.
It’s important to know that Google does not allow you to sell regular links. You austria phone number library to mark the sponsored link as “nofollow” to avoid affecting search engine rankings. Of course, this means it’s less valuable to the sponsoring company, and they may not want to pay as much for the sponsored post.
If you choose not to “nofollow” the link and Google discovers that it’s a paid link, your blog could be penalized and lose much of your search engine traffic.
4. Selling Digital Products
So far, we’ve covered blog monetization strategies that involve partnering with another company to promote their products or services. But what about creating your products to sell?
You might think that making your products would cost you thousands of dollars in researching, producing, and storing stock. But digital products cost nothing to create — and many bloggers make significant income through these.
Digital products to sell on your blog could include:
Written materials, often e-books or other written guides: These are often called “information products” and would be something like my blogging courses or blogging books
Templates that customers can use for their own purposes: Think Powerpoint templates, Canva templates, WordPress themes, and WordPress plugins—anything that you could create for people to use and customize
Patterns, designs, or instructions: Think of knitting patterns or plans for creating an item of furniture
Printables: This includes anything that people can print out and use at home, like a vegan grocery list or a spreadsheet CRM template
Creative digital products: Music, photography, illustrations, novels, or anything else creative that can be sold digitally
Before you invest lots of time in creating a digital product, make sure it’s something your audience actually wants. You might want to run a survey to find out what they’d most like you to produce, or you could look at common questions that come up in your niche.
Sponsored posts are blog posts companies pay to publish on your site. Usually, they’ll write the post for you, but if you prefer to write it yourself, they’ll often be happy with that arrangement, too.
The company will want to include a link back to its website within the sponsored post. They’re essentially paying you for an advertisement in the form of a blog post.
It’s important to know that Google does not allow you to sell regular links. You austria phone number library to mark the sponsored link as “nofollow” to avoid affecting search engine rankings. Of course, this means it’s less valuable to the sponsoring company, and they may not want to pay as much for the sponsored post.
If you choose not to “nofollow” the link and Google discovers that it’s a paid link, your blog could be penalized and lose much of your search engine traffic.
4. Selling Digital Products
So far, we’ve covered blog monetization strategies that involve partnering with another company to promote their products or services. But what about creating your products to sell?
You might think that making your products would cost you thousands of dollars in researching, producing, and storing stock. But digital products cost nothing to create — and many bloggers make significant income through these.
Digital products to sell on your blog could include:
Written materials, often e-books or other written guides: These are often called “information products” and would be something like my blogging courses or blogging books
Templates that customers can use for their own purposes: Think Powerpoint templates, Canva templates, WordPress themes, and WordPress plugins—anything that you could create for people to use and customize
Patterns, designs, or instructions: Think of knitting patterns or plans for creating an item of furniture
Printables: This includes anything that people can print out and use at home, like a vegan grocery list or a spreadsheet CRM template
Creative digital products: Music, photography, illustrations, novels, or anything else creative that can be sold digitally
Before you invest lots of time in creating a digital product, make sure it’s something your audience actually wants. You might want to run a survey to find out what they’d most like you to produce, or you could look at common questions that come up in your niche.