The base to make your marketing efforts profitable
Posted: Tue Dec 24, 2024 8:47 am
The incredible power of the base to make your acquisition costs profitable , Nature Cos has understood it well! Indeed, when each visitor to the site costs so much to attract, it is more than vital to implement mechanisms that will allow you to capture as many as possible. The objective: to try to continue a relationship over time rather than risk seeing them all leave forever without leaving an address.
But then, what does this base strategy consist of?
Well, it's very simple. On all the big chestnuts of its activity (Valentine's Day cyprus b2b leads Mother's Day, Christmas...), Nature Cos organizes fun campaigns on its e-commerce site such as contests or instant wins. And for the moment, Lionel really advises to get to the point:
"At all the major peaks of our business, we know that we are going to make the biggest part of our turnover and that we are going to recruit as many people as possible. Because these are people who are specifically looking for gifts on the site at that time. So that is when you have to set up your most obvious, easiest and most effective marketing operations. That is when you have to do what you know how to do and put in the real resources to make it work."
But then, what does this base strategy consist of?
Well, it's very simple. On all the big chestnuts of its activity (Valentine's Day cyprus b2b leads Mother's Day, Christmas...), Nature Cos organizes fun campaigns on its e-commerce site such as contests or instant wins. And for the moment, Lionel really advises to get to the point:
"At all the major peaks of our business, we know that we are going to make the biggest part of our turnover and that we are going to recruit as many people as possible. Because these are people who are specifically looking for gifts on the site at that time. So that is when you have to set up your most obvious, easiest and most effective marketing operations. That is when you have to do what you know how to do and put in the real resources to make it work."