One way to improve your presence on Pinterest is to use the right kinds of graphics to market your blog content.
Pinterest is good at providing resources for people to effectively use their platform for marketing and engaging with their audience. They wrote one article specifically outlining quick tips for selecting your images for Pinterest. The key takeaways of the article are:
Use vertical images that are a 2:3 aspect ratio: This ratio means that your width should be ⅔ the height.
Pick images that stand out: Pinterest advises, “Make sure to use images that are visually compelling and will stand out in people’s feeds. Your Pin images should clearly highlight your brand or service, and give people context about what it is you offer. Stay away from abstract imagery or stock photography that doesn’t help tell a story about your specific brand.”
This is a great example of a pin that uses the right ratio aspect and imagery that armenia phone number material the post from food blogger Heather Rosvold of Leavenly:
How to Write a Captivating Pinterest Image Description (Example)
To design your Pinterest images, you can use a photo editing program like Adobe Photoshop and focus on using image dimensions that are much taller than they are wide, like:
600px by 900px
1000 by 1500px
1200 by 1800px
If you want to keep it even simpler, you can use a free image designing program like Canva that has preset dimensions for social media posts on Pinterest, Instagram and Facebook:
Canva Design Tool for Creating Blog Images (Screenshot)
Now, let’s talk about the frequency with which you should be pinning images, in order to stay relevant and drive a meaningful amount of engagement from your blog marketing efforts on this platform.
Pin Often (and Pin Multiple Images Marketing Your Blog Posts)
Like any social media platform, the more you engage with it, the more engagement you will receive. That includes pinning content from other people—not just your own content.
One of the best things you can do is start several boards that your target audience will likely be interested in. When you title your boards, try to choose keywords that your target audience might search for. Here are some of the boards that I currently have on my own Pinterest:
One way to improve your presence on Pinterest
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