Generate Leads with SMS Marketing

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The goal of any profitable business is to generate leads and revenue, but in a competitive market, how do you make your message effective? Businesses are looking to work faster, not harder, which is why many have embraced SMS marketing . 92% of SMS messages are read within 4 minutes, while emails have an open rate of 25-35%.

Every year, the number of smartphone users continues to increase, with most people checking their phones every 12 minutes throughout the day. SMS marketing is just starting to take off, with 68% of businesses predicting that mobile messaging will soon play a major role in consumer marketing.

The Benefits of SMS Marketing
SMS lead capture can be used to drive growth and improve customer experience, while creating simpler organizational processes. SMS may seem very personal, but in reality, it poses very little disruption to your customers’ daily lives.

Important tasks, such as receiving reviews and processing requests, can all be done via SMS, saving your employees valuable time and reducing the costs associated with lengthy phone calls. You can also use prospecting SMS to boost sales by reminding customers of items in their cart, recommending similar services they might enjoy, and informing them of upcoming sales or restocks.

example of sms marketing
While the benefits of SMS marketing are obvious, the difference lies in buy argentina number database how you use this resource. Supporting customers via SMS has never been easier. However, you should always keep in mind who your audience is and how you approach them.

SMS Lead Capture for E-Commerce
With the pandemic, e-commerce has exploded, which is great for businesses but also creates a lot of competition. Therefore, you need to use SMS marketing techniques that remind customers about your online business. Most online businesses don’t have the luxury of having a physical location, so use your online presence to grow your SMS database.

SMS marketing techniques can be used to notify your customers that an item they liked is back in stock, alert them if they forgot an item in their cart, and remind them of upcoming flash sales. Additionally, you can send unique or special offers, such as birthday discounts, that your customers will especially appreciate.

SMS lead capture for B2B
Although it’s often overlooked, SMS marketing is an extremely valuable tool for B2B businesses. At its core, B2B also involves human-to-human communication, but unlike B2C, buying habits are less irrational or emotionally driven. Therefore, to successfully run a SMS lead capture campaign for a B2B business, you’ll need to approach it differently.

Be sure to segment your database and personalize your texts based on criteria such as company size, industry, or professional level. If you have a print shop, for example, it’s unlikely that all your customers will have the same needs, so be sure to personalize your content. Recommend services that will interest them and be sure to send text messages during business hours.

SMS lead capture for B2C
As a B2C business, you need to tailor your text messages to your product. Inform your entire database about the services and products you offer. Once you’ve established contact and made yourself known, you can encourage them to make a purchase or come to you.

Unlike B2B businesses, you can take advantage of consumer buying habits, such as special holidays, or encourage them to make impulse purchases by offering a discount. For example, if you own a spa or restaurant, why not invite your customers to participate in a special event or offer them a voucher for their next experience?

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How to optimize your SMS marketing?
1. Timing
Timing is everything. You may be eager to remind your customers about a flash sale, but doing it at 7 a.m. may not be the best idea. Sending prospecting text messages at the wrong time can be perceived as unprofessional, jeopardize the relationship, or even encourage your customer to unsubscribe. Therefore, consider the target audience. For example, if you are sending a message to a B2B customer, it is best to do so during business hours. According to the LCEN (Law for Confidence in the Digital Economy) mentions that sending SMS messages for marketing purposes can be done from:

Monday to Friday from 8 a.m. to 8 p.m.
Saturday between 10 a.m. and 8 p.m.
No shipping on Sundays and public holidays
The reference time slot for marketing is between 10 a.m. and 12 p.m. or 2 p.m. and 4 p.m. on Tuesday or Thursday , this corresponds to “quiet” times and when prospects would be most sensitive to receiving marketing communications.

2. Consistency
Before you launch your SMS lead capture campaign, make sure you have a clear communication strategy in place. What is the tone of voice your brand will adopt? How often will you text your customers? The goal is to find a sustainable balance that intrigues and attracts customers without overwhelming them. SMS marketing is designed to enhance your relationship with your customers, not compromise it.

3. Quality content
Your database is made up of people who have entrusted you with very personal information, so make sure you provide them with quality content. To make your messages effective, avoid unnecessary and irrelevant content. By tailoring your messages to the segments of your database and avoiding recycled content, you will ensure that you provide quality content.


4. Call to action buttons
When working with SMS, you’re limited to a certain number of characters, so make every word count. One of the most important changes you can make to your marketing strategy is to incorporate a call-to-action (CTA) button. This will keep your message specific and create some suspense, as you’ll invite your audience to “click here” to check out your latest offers.