Total Leads Generated: 850
Posted: Thu May 22, 2025 4:58 am
Strategic Follow-up: Leads were immediately integrated into Coastal Living Properties' CRM. Automated emails delivered the requested information (listing link or valuation report), and agents were notified for prompt phone follow-up within 15-30 minutes.
Results (Over 3 Months):
Average Cost Per Lead (CPL): $18.50 (Industry benchmark for quality real estate leads is often $20-$50+)
Lead-to-Appointment Rate: 15% (127 appointments booked)
Closed Deals Directly Attributed to Campaign: 12
Return on Ad Spend (ROAS): 7.2x (For every $1 spent on ads, $7.20 in canada phone number list commission revenue was generated)
Agent Feedback: Significant improvement in lead quality and responsiveness compared to previous efforts.
Conclusion:
By implementing a data-driven Facebook Lead Generation strategy, Coastal Living Properties was able to establish a consistent, high-quality lead flow, significantly reduce their CPL, and directly translate their ad spend into measurable sales and increased revenue. The personalized lead magnets and swift follow-up were crucial for converting interested prospects into valuable clients.
Hypothetical Case Study 2: B2B SaaS Lead Generation
Client: "ConnectFlow" - A SaaS company offering an AI-powered customer service automation platform designed for medium to large enterprises.
The Challenge:
ConnectFlow had a powerful, but complex, product that required a significant investment from potential clients. Their sales cycle was long, and their marketing efforts relied heavily on content marketing and expensive industry events, which generated some leads but lacked scalability and precise targeting. They needed a way to efficiently generate qualified leads for their sales development representatives (SDRs) to nurture.
The Solution:
Our agency designed a targeted Facebook B2B Lead Generation campaign focused on demonstrating the ROI of ConnectFlow's solution and attracting decision-makers within relevant industries.
Campaign Components:
Lead Magnet Strategy:
"Free Whitepaper: How AI-Driven Automation Reduces Customer Service Costs by 30%"
"Request a Personalized Demo & ROI Assessment for Your Enterprise"
"Webinar Registration: The Future of Customer Service: Implementing AI for Scale"
Audience Targeting:
Core Audience:
Industries: "Information Technology & Services," "Banking," "Financial Services," "Telecommunications," "E-commerce."
Job Titles: "Head of Customer Service," "VP of Operations," "CIO," "CXO," "Director of Customer Experience," "IT Director," "CEO" (for smaller enterprises).
Interests: "Customer Relationship Management (CRM)," "Artificial Intelligence," "Machine Learning," "Customer Service Software," "Business Process Automation."
Behaviors: "Small Business Owners" (for relevant segments), "Facebook Page Admins" (specific business page types).
Lookalike Audiences: 1% Lookalike of existing enterprise clients (uploaded via Custom Audience from CRM).
Custom Audiences: Retargeting website visitors who had explored product features or pricing pages, and individuals who had previously engaged with ConnectFlow's LinkedIn content.
Ad Creative:
Whitepaper: Image ad featuring a professional, clean design with the whitepaper cover. Ad copy focused on solving pain points like high costs and inefficient service. CTA: "Download Now."
Demo: Video ad featuring a concise, high-level demonstration of ConnectFlow's key benefits and a clear call to action to schedule a personalized session. Ad copy highlighted tailored solutions and ROI. CTA: "Request Demo."
Webinar: Event ad with clear speaker information and key takeaways for attendees. Ad copy emphasized valuable insights for industry professionals. CTA: "Register Now."
Lead Form Optimization:
Detailed Instant Forms (for Demo/Webinar): Collecting Business Email, Name, Company Name, Job Title, and Company Size (as a qualifying question).
CRM Integration: All leads were pushed directly into ConnectFlow's HubSpot CRM, categorized by lead magnet source and qualifying answers.
Follow-up & Nurturing:
Immediate Email: Automated email delivering the whitepaper/webinar confirmation, or confirming demo request.
SDR Handoff: High-scoring leads (based on job title, company size, and specific interests) were immediately assigned to SDRs for personalized outreach via email and LinkedIn.
Nurturing Sequences: Leads not immediately ready for sales were entered into automated email sequences that provided further educational content, case studies, and invites to other webinars, gradually moving them down the funnel.
Results (Over 6 Months):
Total Leads Generated: 1,200
Average Cost Per Lead (CPL): $45 (Within industry norms for qualified B2B SaaS leads)
Marketing Qualified Leads (MQLs): 280 (Leads passing qualification criteria for SDR engagement)
Sales Accepted Leads (SALs): 75 (Leads accepted by sales as legitimate opportunities)
Closed-Won Deals Attributed to Campaign: 5
Return on Ad Spend (ROAS): 5.8x (Based on average customer lifetime value from closed deals)
Sales Team Feedback: Significant increase in the volume and quality of leads, allowing SDRs to focus on more promising prospects.
Conclusion:
By leveraging Facebook's precise B2B targeting capabilities and providing high-value content, ConnectFlow successfully established a scalable and cost-effective lead generation channel. The emphasis on lead qualification within the forms and the seamless integration with their sales process ensured that ad spend translated directly into a healthy pipeline of potential enterprise clients.
Results (Over 3 Months):
Average Cost Per Lead (CPL): $18.50 (Industry benchmark for quality real estate leads is often $20-$50+)
Lead-to-Appointment Rate: 15% (127 appointments booked)
Closed Deals Directly Attributed to Campaign: 12
Return on Ad Spend (ROAS): 7.2x (For every $1 spent on ads, $7.20 in canada phone number list commission revenue was generated)
Agent Feedback: Significant improvement in lead quality and responsiveness compared to previous efforts.
Conclusion:
By implementing a data-driven Facebook Lead Generation strategy, Coastal Living Properties was able to establish a consistent, high-quality lead flow, significantly reduce their CPL, and directly translate their ad spend into measurable sales and increased revenue. The personalized lead magnets and swift follow-up were crucial for converting interested prospects into valuable clients.
Hypothetical Case Study 2: B2B SaaS Lead Generation
Client: "ConnectFlow" - A SaaS company offering an AI-powered customer service automation platform designed for medium to large enterprises.
The Challenge:
ConnectFlow had a powerful, but complex, product that required a significant investment from potential clients. Their sales cycle was long, and their marketing efforts relied heavily on content marketing and expensive industry events, which generated some leads but lacked scalability and precise targeting. They needed a way to efficiently generate qualified leads for their sales development representatives (SDRs) to nurture.
The Solution:
Our agency designed a targeted Facebook B2B Lead Generation campaign focused on demonstrating the ROI of ConnectFlow's solution and attracting decision-makers within relevant industries.
Campaign Components:
Lead Magnet Strategy:
"Free Whitepaper: How AI-Driven Automation Reduces Customer Service Costs by 30%"
"Request a Personalized Demo & ROI Assessment for Your Enterprise"
"Webinar Registration: The Future of Customer Service: Implementing AI for Scale"
Audience Targeting:
Core Audience:
Industries: "Information Technology & Services," "Banking," "Financial Services," "Telecommunications," "E-commerce."
Job Titles: "Head of Customer Service," "VP of Operations," "CIO," "CXO," "Director of Customer Experience," "IT Director," "CEO" (for smaller enterprises).
Interests: "Customer Relationship Management (CRM)," "Artificial Intelligence," "Machine Learning," "Customer Service Software," "Business Process Automation."
Behaviors: "Small Business Owners" (for relevant segments), "Facebook Page Admins" (specific business page types).
Lookalike Audiences: 1% Lookalike of existing enterprise clients (uploaded via Custom Audience from CRM).
Custom Audiences: Retargeting website visitors who had explored product features or pricing pages, and individuals who had previously engaged with ConnectFlow's LinkedIn content.
Ad Creative:
Whitepaper: Image ad featuring a professional, clean design with the whitepaper cover. Ad copy focused on solving pain points like high costs and inefficient service. CTA: "Download Now."
Demo: Video ad featuring a concise, high-level demonstration of ConnectFlow's key benefits and a clear call to action to schedule a personalized session. Ad copy highlighted tailored solutions and ROI. CTA: "Request Demo."
Webinar: Event ad with clear speaker information and key takeaways for attendees. Ad copy emphasized valuable insights for industry professionals. CTA: "Register Now."
Lead Form Optimization:
Detailed Instant Forms (for Demo/Webinar): Collecting Business Email, Name, Company Name, Job Title, and Company Size (as a qualifying question).
CRM Integration: All leads were pushed directly into ConnectFlow's HubSpot CRM, categorized by lead magnet source and qualifying answers.
Follow-up & Nurturing:
Immediate Email: Automated email delivering the whitepaper/webinar confirmation, or confirming demo request.
SDR Handoff: High-scoring leads (based on job title, company size, and specific interests) were immediately assigned to SDRs for personalized outreach via email and LinkedIn.
Nurturing Sequences: Leads not immediately ready for sales were entered into automated email sequences that provided further educational content, case studies, and invites to other webinars, gradually moving them down the funnel.
Results (Over 6 Months):
Total Leads Generated: 1,200
Average Cost Per Lead (CPL): $45 (Within industry norms for qualified B2B SaaS leads)
Marketing Qualified Leads (MQLs): 280 (Leads passing qualification criteria for SDR engagement)
Sales Accepted Leads (SALs): 75 (Leads accepted by sales as legitimate opportunities)
Closed-Won Deals Attributed to Campaign: 5
Return on Ad Spend (ROAS): 5.8x (Based on average customer lifetime value from closed deals)
Sales Team Feedback: Significant increase in the volume and quality of leads, allowing SDRs to focus on more promising prospects.
Conclusion:
By leveraging Facebook's precise B2B targeting capabilities and providing high-value content, ConnectFlow successfully established a scalable and cost-effective lead generation channel. The emphasis on lead qualification within the forms and the seamless integration with their sales process ensured that ad spend translated directly into a healthy pipeline of potential enterprise clients.