Don't Waste Your Investment: Leveraging Sunk Cost in Email
Posted: Tue May 20, 2025 3:58 am
The sunk cost fallacy describes our tendency to continue investing in something simply because we've already invested time, effort, or money into it, even if it's no longer beneficial. Email marketers can subtly leverage this by reminding subscribers of their past engagement with your brand.
Highlighting previous purchases, content downloads, or chinese overseas america phone number list participation in past events can create a sense of "sunk cost" in the relationship. When presented with a new offer or call to action, subscribers may feel more inclined to engage to avoid "wasting" their prior investment of time and attention.
By gently reminding subscribers of their existing connection with your brand, you tap into this psychological bias, potentially increasing engagement and conversions. However, ensure that the new offer is genuinely valuable to avoid alienating subscribers.
Highlighting previous purchases, content downloads, or chinese overseas america phone number list participation in past events can create a sense of "sunk cost" in the relationship. When presented with a new offer or call to action, subscribers may feel more inclined to engage to avoid "wasting" their prior investment of time and attention.
By gently reminding subscribers of their existing connection with your brand, you tap into this psychological bias, potentially increasing engagement and conversions. However, ensure that the new offer is genuinely valuable to avoid alienating subscribers.