People-based marketing and data-driven marketing
Posted: Sun May 18, 2025 9:25 am
While the data-driven approach relies primarily on big data analysis, the people-based approach focuses on the customer relationship . While the former focuses on collecting and analyzing as much data as possible about the consumer, the latter focuses on a deep understanding of the individual, which also includes the collection of personal information and data.
A truly people-based marketing approach requires a holistic view of the customer.
The benefits of people-based marketing
There are many advantages to using first-party data in a denmark telegram data people-based marketing strategy, but let's look at what they are:
Personalized browsing and shopping experience
By collecting and analyzing first-party data, we improve our understanding of the target audience and the audience to whom our message or campaign will be directed. We can learn about behaviors, understand audience interests and desires, and how and where they are most engaged. All of this translates into the creation of highly personalized messages and content tailored to each individual customer.
Higher return on investment from campaigns
Data collection and analysis, which puts the customer at the center, based on a people-based approach, also improves all optimization processes, as well as the browsing experience.
Campaigns that use personalized messages created through first-party data analysis can significantly increase ROI .
Most effective retargeting strategies
All digital marketing activities have historically focused heavily on the use of third-party data—think, for example, of platforms like Google and Facebook—for analyzing user behavior data that will be used to deliver campaigns. Increasingly restrictive privacy regulations and the gradual abandonment of third-party cookies and mobile advertising identifiers have made it difficult for these actors to accurately collect and share data.
Today, to implement successful digital marketing strategies, especially remarketing strategies, it's becoming increasingly important to use first-party data. It's crucial to integrate data from different sources to avoid the creation of siloed, single-view data.
A truly people-based marketing approach requires a holistic view of the customer.
The benefits of people-based marketing
There are many advantages to using first-party data in a denmark telegram data people-based marketing strategy, but let's look at what they are:
Personalized browsing and shopping experience
By collecting and analyzing first-party data, we improve our understanding of the target audience and the audience to whom our message or campaign will be directed. We can learn about behaviors, understand audience interests and desires, and how and where they are most engaged. All of this translates into the creation of highly personalized messages and content tailored to each individual customer.
Higher return on investment from campaigns
Data collection and analysis, which puts the customer at the center, based on a people-based approach, also improves all optimization processes, as well as the browsing experience.
Campaigns that use personalized messages created through first-party data analysis can significantly increase ROI .
Most effective retargeting strategies
All digital marketing activities have historically focused heavily on the use of third-party data—think, for example, of platforms like Google and Facebook—for analyzing user behavior data that will be used to deliver campaigns. Increasingly restrictive privacy regulations and the gradual abandonment of third-party cookies and mobile advertising identifiers have made it difficult for these actors to accurately collect and share data.
Today, to implement successful digital marketing strategies, especially remarketing strategies, it's becoming increasingly important to use first-party data. It's crucial to integrate data from different sources to avoid the creation of siloed, single-view data.